New Delhi, January 19, 2021: Ahead of the Republic Day, LG Electronics, India’s leading consumer durable brand, has pledged to support the Armed Forces by contributing Rs 1 Crore to the Armed Forces Flag Day Fund (AFFDF), under the Kendriya Sainik Board Secretariat (KSB SECTT), a nodal organisation of the Govt. of India, Ministry of Defence as part of its ‘Kar Salaam’ initiative. This initiative, dedicated to the soldiers of India, was started by LG Electronics three years ago to salute their spirit of generous contribution and service towards the nation. In 2020, LG Electronics donated Rs. 1 Crore to Armed Forces Flag Day Fund which was utilised for education of girl child of ex-servicemen and martyrs of the Defence Forces.
LG Electronics has been working on a number of CSR initiatives to help the community in every possible aspect and reaffirm its commitment towards the people. In these precarious and challenging times, LG Electronics has pledged to support the chivalry and sacrifice of India’s brave soldiers for assuring us a fearless life while protecting the borders. The contribution made by LG Electronics will help the dependents of brave martyrs, veterans and their families.
To further support the cause, LG will be conducting a public awareness drive to request and urge people to come forward, show support for the cause and contribute to the Armed Forces Flag Day Fund. LG Electronics will also run a radio and digital campaign to further amplify communication across the masses for the initiative. The awareness campaign will also run at 7,000 retail stores across the country.
KAR SALAAM initiative https://youtu.be/RSRsHSWivo8