New Delhi, October 19, 2020: Reinforcing its commitment to gender diversity and women empowerment, MG Motor India has now launched the 2nd Edition of the ‘Drive Her Back’ initiative. The returneeship programme will engage 32 women for a one-year internship across marketing, communications, sales, after-sales, and product functions.
Launched in 2019, Drive Her Back is a unique programme that enables experienced and qualified women to resume their careers with dignity and pride. The selected women are extended personalized coaching and assigned internal mentors for adapting to the corporate environment. MG also provides all candidates with networking opportunities and professional development.
Speaking on the launch of the second edition of the Drive Her Back initiative, Yeshwinder Patial, Director-HR, MG Motor India, said, “MG Motor India is committed towards community and diversity-based initiatives targeted towards key societal challenges. Amongst MG’s workforce, women are active change-makers and can be seen leading several departments. However, despite featuring one of the highest gender diversity ratios in the automobile industry, it is our continuous endeavour to achieve the perfect 50:50 ratio.”
The carmaker has begun inviting entries for the programme on its website (mgmotor.co.in) from October 14 onwards. The candidates’ performance will be reviewed, and they will garner a permanent role at MG Motor India, in case they are shortlisted. For more information about the programme, please visit https://www.mgmotor.co.in/drive-her-back.
MG Motor India has previously also driven and supported several women empowerment via initiatives like Girl Child Education, ‘Drive Her Back’, support of Patan Girls, dedicated hostels for women employees, and more.