New Delhi, May 3, 2019: To give mom her moments of magic as part of its Mother’s Day (May 12, 2019) campaign this year, Miracle Foundation India, a fully-licensed Section 25 non-profit organisation, has partnered with India’s leading photo service platform, Zoomin, to be its gifting partner. Through the Mother’s Day campaign, Miracle Foundation India will support housemothers of children living in children’s homes, to create an enabling environment for children while they await transition back into their biological families. Funds raised from the campaign will also go towards preparing and counselling the biological mothers of these children to welcome their child back home.
Every year, Miracle Foundation India invites donors to make tax-deductible donations to honour their mothers or another special mother figure in their lives. This year’s Mother’s Day campaign focuses on enabling housemothers and biological mothers to better address children’s needs, first at children’s homes, and later, once they transition back to their family. To facilitate this, the organisation will conduct extensive capacity building trainings and counselling sessions to help both mothers and the children prepare for the transition.
Zoomin is amongst the country’s leading photo service platforms, providing a number of gift and print options to their customers. As a special addition to the campaign, Zoomin is facilitating donor gifts for Miracle Foundation India, which donors can personalise and share with their honourees on Mother’s Day. These gifts can be claimed by donors through free vouchers shared by Miracle Foundation on behalf of Zoomin within 24 hours of the donors making a donation.
Additionally, Zoomin will be selling prints of card designs made by the children under the care of Miracle Foundation India. All proceeds earned from the sale of these cards will be donated to support the special cause behind Miracle Foundation India’s Mother’s Day campaign.
Speaking about the Mother’s Day campaign and partnership, Nivedita Das Gupta, India Country Head, Miracle Foundation India said, “We are glad to have Zoomin on board as our gifting partner this year to show our appreciation for the support we receive from our donors. At Miracle Foundation India, we believe that every child deserves a loving, caring and safe family. Unfortunately, several parents are unable to take care of their children due to lack of resources and support. As a result, most of these children end up in children’s homes away from the love and care of their own family. Our goal is to reunite these children under our care with their biological families keeping their best interest in mind. Zoomin’s support to our Mother’s Day campaign is taking us a step further to achieving our goal. It is with the help of donors and organisations like Zoomin, we’re able to make a true difference in the lives of children.”
Commenting on the same, Sachin Katira, CEO, Zoomin said, “Since Mother’s Day is around the corner, we will be sharing stories of people about motherhood. We love the idea of Miracle Foundation India, and feel really proud that they have taken such a great initiative and are doing great deeds for the care of orphaned and vulnerable children. We support this cause deeply. We are happy to be a part of this change and spread the message across our customers to support Miracle Foundation India and help in transforming the lives of children. We believe there will come a day when no kid will grow away from their family.”
Miracle Foundation India has brought meaningful change to the lives of 7500+ orphaned and vulnerable children so far. It was founded on Mother’s Day in 2000, and works with over 109 children’s homes in the country. Through the course of its existence, the organisation has made great efforts towards improving the standard of childcare by enabling the UN’s 12 Rights of a Child across these homes. The tie-up with Zoomin is aimed at giving donors something special in return for their support for the cause.
Donors can make a tax-deductible donation to the campaign at: