‘Padhai Par Lockdown Nahi’ Offers Free Access to Education to Students in Rural India 

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Mumbai, May 5, 2020:  Driven by the conviction that children’s education is the cornerstone of the progress of our country and should not get hampered under any circumstances, Nihar Shanti Amla has announced a COVID-19 special campaign called ‘Padhai Par Lockdown Nahi’. The initiative, Nihar Shanti Amla, is ensuring that the students can learn English being at home through their Phone Uthao India ko Padhao programme that was launched last year. The brand has also made virtual classes available through the Paathshala Funwala app available on the Google play store.

Through the ‘Phone Uthao India Ko Padhao’ programme, children in rural areas get to learn and practice Spoken English. Students can call on a toll-free number and continue learning their English modules by phone conversations with an urban adult (volunteer). Given the current scenario where people are working from home and may have extra time at hand to help out, the brand is inviting educated, urban consumers to volunteer just 10 minutes a week of their time and help these students practice spoken English through phone conversations.

In order to extend this programme and add other learning opportunities virtually, Nihar Shanti Amla has also partnered with AAS Vidyalaya to bring the school curriculum for two months on the Paathshala Funwala app. For now, school syllabus for Grade VI to X with the curriculum designed as per CBSE, UP and NOIS board, is available on the app. For the benefit of students, the lessons are taught using Hindi and English as the conversational language. Further, sessions are in the form of videos, which are approximately up to 15 minutes long. Students also have the option of interacting with teachers on the app for better understanding and clarification of lessons taught.

Commenting on these initiatives, Koshy George, Chief Marketing Officer, Marico Limited said, “Nihar Shanti Amla has always believed that education is the foundation of the nation’s growth. COVID-19 pandemic has posed serious challenges to the continuity of learning. We understand this and to ensure that learning does not stop even during the lockdown, we have launched this program. It gives an opportunity to urban adults sitting at home to teach spoken English to a rural child who can access it anytime, anywhere through a simple, convenient phone-based intervention. We have also partnered with AAS Vidyalaya to make other subjects available free on the Paathshala Funwala app. It Grade Vi to X curriculum designed as per CBSE, UP & NOIS board. We believe that through these initiatives, together we all can make a difference to these children’s lives and strive towards building a confident, educated young India.”

Nihar Shanti Amla has been continuously strengthening its mission to educate underprivileged children in far-flung areas by integrating the best of technology to not only reach, engage with and educate the children, but also improve the education outcomes.

Over the past few years, Nihar Shanti Paathshala Funwala has led massive rural outreach programmes that have positively impacted 7500+ villages with call volumes of ten lakh from three lakh children in these villages in the past year.