Sharda University ‘No Tobacco’ Campaign  Raise Awareness on Harmful Effects of Tobacco Use

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New Delhi, June 1, 2019: Keeping in mind the increasing concerns around health issues arising out of tobacco consumption, the Department of Public Health Dentistry at the School of Dental Sciences, Sharda University, initiated an awareness campaign on the occasion of World No Tobacco Day. As part of the campaign, students and faculty from Sharda University carried out a series of awareness initiatives that included plays, stand-up skits, dance shows and flash mobs at the Great India Place in Noida. These programmes were aimed at informing people about how tobacco consumption can have adverse effect on health, along with the description of variety of treatments modalities and remedies.

The impact on the health of an individual by passive or active intake of tobacco is inevitable and with the ever increasing number of deaths each passing year due to tobacco consumption, such awareness and motivation campaigns have become the need of the hour. 

Talking about the initiative, Dr Swati Sharma, Staff Incharge, Department of Public Health Dentistry said, “In India alone, tobacco consumption leads to around 10 million deaths each year and makes many more a victim of its associated morbidity. The use of tobacco leads to dangerous health disorders including lung cancer, oral cancer, chronic respiratory tract disorders etc, so the need to spread awareness against the use of tobacco has become quite essential. The Department of Public Health Dentistry, School of Dental Sciences, has been conducting such awareness campaigns and public safety initiatives to convey the dangers of tobacco. Our students and faculty members have been reaching out to people and organising health check-up camps and workshops. So far, we have reached out to 40,000+ people across more than 12 cities in India.”

Sharda University has been raising its voice against Tobacco and the ill-effects of its consumption since its inception in 2006 by supporting the World No Tobacco Day (May 31) initiative of the World Health Organization (WHO) every year.

The campaign witnessed a footfall of more than 2000. An interesting aspect of the campaign was the presence of a cigarette mascot and a popular comic figure ‘Iron Man’ who rescues the world from the deadly ashes of tobacco. In the act, Iron Man symbolised self-control and willpower – two key attributes required to quit this habit.

As a part of the next phase of this CSR initiative, P K Gupta, Chancellor, Sharda University, Y K Gupta, Pro Chancellor, Sharda University, are providing their full support. Dean SDS, Dr. M Siddharth, and his team of 50 students and interns along with faculty – Dr. Swati Sharma, Dr. Alankrita Chaudhary, Dr. Kuldeep Dhanker and Dr. Sahil Thakar, will be taking the campaign to other parts of the State.