New Delhi, October 28, 2020: Wiley India launches its skilling campaign on the occasion of completing its 21 years, which aims at making the youth of our country atmanirbhar. The skilling campaign resonates with the brand’s philosophy to help people develop the skills and knowledge they need to succeed.
COVID-19 not only wreaked havoc on the medical ecosystem but it pushed poverty, hunger and years of social work done by the countries backward by decades. Yet they say no effort is too small and no dream unachievable to make a difference, Wiley India has been at the forefront of service to the community for a long time, that is not only limited in terms of just providing economic help but has gone a step further to equip the community with right tools and skill set that would give them the gift of freedom and respect in society.
Women and children often bear the brunt of social evils and hence are the most vulnerable section of our society. To protect them to and make them independent is at the core of our model and understanding the permanent value skilling adds to improving the quality of life our MD, Vikas Gupta adds; “We at Wiley India believe that CSR efforts should be able to add permanent value to the life of people so they can not only improve their lifestyle but contribute to the society they live. Hence, our CSR projects are based on a sustainable model of transforming lives from a grassroots level, with an aim for self-independence. This initiative is in alignment with WileyNXT‘s vision to create ‘best in class’ bridge education ecosystem to develop the workforce of the digital transformation era and bring women to play an important role in it.”
Wiley India has been able to impact 11,000 families with Project Swayam and transformed the lives of approximately 400 orphaned and rescued girls of Little Star Home, some of whom have also made it to the nationals and district level for horse riding and shooting.
In a diverse country like India, where education and more importantly vocational is still prioritized for the male member of the families, WileyNXT brings forth #TechitLikeHer – a scholarship programme with a mind. The campaign offers scholarships to final year female students who are yet to secure jobs.