Bengaluru: Myntra, one of India’s leading fashion and lifestyle platforms, has launched two key initiatives, ‘Myntra Cupboard of Care’ and ‘Project Restyle,’ in collaboration with Bruhat Bengaluru Mahanagara Palike (BBMP) and Saahas Zero Waste, as a part of its CSR initiatives under Myntra Cares. Designed to promote a circular economy in the fashion and textile industry, and extend the life cycle of clothes through reuse, recycling and upcycling, these programmes have been launched in Bengaluru.
The Myntra Cupboard of Care is a set of thoughtfully designed all-weatherproof donation-and-pick-up kiosks installed outside selected major tech parks in Bengaluru. Implemented in partnership with BBMP and Saahas Zero Waste, the initiative enables anyone to drop off their pre-loved clothes and anyone in need to pick them up. Unclaimed items will be sent to Saahas’ textile recovery centre for upcycling into new products.
Complementing the public-facing kiosks is Project Restyle, which aims to engage gated residential communities across Bengaluru. Branded collection bins will be placed in 20 apartment complexes, encouraging residents to donate clothes. The collected garments will be segregated into different grades by Saahas Zero Waste and accordingly sent to the textile recovery centre for reuse, recycling, or upcycling. This process will also create jobs and livelihoods for underserved communities.
Adding to this, Ramesh K N., IAS, Commissioner, Mahadevapura Zone, BBMP, said, “Myntra’s CSR initiatives present a pragmatic model that addresses both environmental concerns and social equity. We commend Myntra’s approach in making this a collaborative effort that utilises public spaces for the public good while aligning with BBMP’s sustainability priorities.”
Speaking on the occasion, Govindraj MK, CHRO Myntra, said, “With initiatives like the Cupboard of Care and Project Restyle, we’re taking small but meaningful steps toward promoting circular economy in the fashion and textile industry. By enabling reuse, recycling and upcycling of garments, and working closely with communities and partners like BBMP and Saahas Zero Waste, we aim to keep more clothes in use for longer while also supporting the creation of new livelihood opportunities.”
The first Myntra Cupboard of Care kiosk is inaugurated outside Myntra’s HQ in Kadubeesanahalli by Govindraj MK, CHRO Myntra, Shobha Raghavan, CEO, Saahas Zero Waste, Ramesh K N., IAS, Commissioner, Mahadevapura Zone, BBMP, with four additional installations planned for July across key tech park locations in Bengaluru. In parallel, Myntra Project Restyle has also kicked off in apartments across Bengaluru. As a gesture of appreciation, select contributing residents will receive sustainable goodies from Myntra each month.
Commenting on the partnership, Shobha Raghavan, CEO of Saahas Zero Waste, said, “Circularity in textiles requires more than just intent; it needs infrastructure, awareness, and inclusive value chains. Through our partnership with Myntra, we are driving measurable impact by generating livelihoods, promoting circular fashion and responsible consumption. By embedding transparency and traceability into these programs, we are working toward a replicable model that other cities can adopt.”