Coca-Cola India and AIESEC Team Up with Afroz Shah for a World Without Waste


Mumbai, September 28, 2019: Adopting a collaborative approach towards waste management, Coca-Cola India along with AIESEC, teamed up with Afroz Shah-led ‘Date With Ocean Foundation’ for a yearlong volunteer programme to beat plastic pollution at Sanjay Gandhi National Park, Borivali, and the beaches of Mumbai.

Commenting on the volunteer programme, Afroz Shah, said, “Waste management is a global environment concern. To see real change at the ground level, a collaborative and consistent effort is required to clear the waste out of our environment sustainably. Towards this, our endeavour is to create a sense of belonging in the hearts and minds of people by engaging citizens, students and Corporate though a volunteer programme to beat plastic pollution as well as suggest ways for a circular economy.”

Launching the project, Afroz Shah led 500 school children, AIESEC volunteers, Coca-Cola employees, citizen groups and key stakeholders in a beach clean drive at Versova Beach. The year-long volunteer programme involves awareness creation, waste segregation, waste management programme that will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai.

Speaking on the occasion, Devik Sodha, President, AIESEC India, said, “We at AIESEC truly believe that leadership is one of the fundamental solutions to world issues. We place our confidence in the youth as the key to unlock a better future and believe that it is the responsibility of the youth to actively engage in protecting the environment as well as bringing behavioural change in society. AIESEC is committed to support the Afroz Shah-led initiative by providing volunteer leadership to the community efforts and empower the next-gen community leaders.”

Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South West Asia, said, “Plastic waste management is a key priority for India. At Coca-Cola, we care about the country and our aspiration – as part of our global World Without Waste vision – is to help collect and recycle the equivalent of every bottle and can that we sell by 2030. Accordingly, Coca-Cola India is pleased to collaborate with AIESECers and Afroz Shah towards a World Without Waste. We believe that by recovering and recycling more plastic, less will end up in rivers, oceans and forests.”

As part of this programme, every week, Afroz Shah along with volunteers will do their bit by:

  • Cleaning Danapaani Beach,Versova Beach, SGNP Forest & River Mithi.
  • Train people living in the human-ocean conflict zone and on the banks of River Mithi to get circular economy in their lives
  • Train people living in the human-animal conflict zone at Sanjay Gandhi national park, Borivali to get circular economy in their lives
  • 4Rs: Refuse, Reduce, Reuse & Recycle – Monetise plastic and no litter
  • Involve youth organisation – AIESEC, students and young leaders to contribute every week
  • Involve plastic industries in implementing Extended Producer’s Responsibility (EPR)