Goa: Colgate’s Bright Smiles, Bright Futures® (BSBF), is taking a significant step forward in enhancing oral health education for children across India. As part of this initiative, Colgate has partnered with the Government of Goa, committing to positively impact all 2,00,000 school-going children in the State by 2025. Last year alone, Colgate’s Bright Smiles, Bright Futures® positively impacted over 52 lakh students in more than 10,000 schools across eight Indian States.
The company inaugurated its partnership with the Government of Uttar Pradesh to bring Oral Health Education to children across the State, committing to impact 50 lakh students in two years. Therefore, with this new association with the Government of Goa, the company is strengthening its flagship programme even further, as it moves forward in its vision to reach every school-going child in India.
This initiative was formally inaugurated by the Honourable Chief Minister of Goa, Dr. Pramod Sawant, along with Prabha Narasimhan, MD & CEO of Colgate-Palmolive (India) Limited. Hosted in Sharda English High School in Marcela, Goa, this officially marks the commencement of the programme along with NGO partner BharatCares.
Addressing the audience at the launch ceremony Dr. Pramod Sawant, Honourable Chief Minister of Goa, said, “Oral health is important for overall well-being, and I firmly believe that Oral Care practices should be inculcated right from childhood. We are pleased to collaborate with Colgate’s Bright Smiles, Bright Futures initiative, and would like to thank Prabha Narasimhan, the Colgate team and the schools for coming together on this joint endeavour to make Goa healthier. I would like to congratulate the Colgate team for the great set-up that they have in Goa – A Toothpaste manufacturing facility since 1992, and multiple social impact initiatives.”
Addressing the partnership, Prabha Narasimhan, MD & CEO of Colgate-Palmolive (India) Limited, added, “We are steadfast in our commitment to cascade Oral Care awareness across the country and enhance India’s Oral Health, through our science-backed products and education programmes. Goa has always been an integral part of Colgate’s story in India, dating back to the establishment of our toothpaste manufacturing facility here in 1992. We are deeply honoured to partner with the State Government of Goa to educate two lakh children in the State about Oral Health by 2025. This is an extension of our commitment to create meaningful change in the State, in addition to our existing efforts in the areas of Waste Management, Digital & Financial Literacy for Women and Education Scholarships.”
Colgate’s Bright Smiles, Bright Futures®, is a carefully designed initiative focused on the right oral care habits, raising awareness about tobacco prevention, and promoting good nutrition for oral health among school children aged 6 to 15 years.
The programme focuses on five critical missions: the right way of brushing, the importance of brushing twice daily, replacing one’s toothbrush every three months, abstaining from the use of tobacco, and embracing nutritious food choices. Supplementary materials including dental kits, brushing calendars, teacher training guides, and certificates will arm children and educationists with essential lifelong knowledge. Since its inception in 1976, the Colgate Bright Smiles, Bright Futures® programme has positively impacted over 176 million children across India with the knowledge of good oral health habits.
