Crafting Hope and Inspiring Change: THE Body Shop Empowering Women and Communities with Its CFT Partnerships

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National: For nearly five decades, The Body Shop has been synonymous with ethical gifting. Their gifts are not just presents; they are a symbol of hope. Enriched with ingredients or packaging from their Community Fair Trade partners, these gifts embody the spirit of giving. With every purchase, you are not just celebrating with your loved ones, you are extending your love to communities worldwide.

To make this festive season even more special, The Body Shop India introduced bespoke recycled cotton gift pouches, that customers can fill in with the treats they love. These pouches are skilfully crafted by Teddy Exports, The Body Shop’s first Community Fair Trade partner in India, and each one carries the uplifting stories of the incredible women working there. Teddy Exports not only provides a fair income but also meaningful employment to over 600 individuals, such as artisan Murugeswari, who has been able to provide educational support for her children, or Kasthuri, who has been able to receive training in tailoring in a supportive environment.

Tara Murphy, Operations Coordinator at Teddy Exports, says, “At Teddy Exports, we are immensely proud to have worked with The Body Shop for over 35 years. Our artisans work diligently to produce these recycled cotton gift pouches that hold the essence of festive joy. Together with The Body Shop, we are not just crafting pouches, we are crafting a brighter, more hopeful future for all.”

The ‘Spark a Change’ campaign is complemented by a new film https://youtu.be/Q-sfH_QE7S4?si=gkGNVUcOl1DS0oAg, featuring the skilled women of Teddy Export handcrafting the vibrant festive gift pouches, specially commissioned by The Body Shop India for this festive season.

Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, says “As we share this video with the world, we want you to feel the heartbeat of The Body Shop. ‘Spark A Change is an emotional and inspiring journey for us. It’s about the connections we make, the lives we touch, and the positive change we help create together.”

To help ignite further change, The Body Shop India also launched a donation campaign, inviting customers to make an impact with every purchase by contributing multiples of Rs 10 until the end of 2023 to support Teddy Trust’s pioneering projects.