Bengaluru: Estontec Group, under the leadership of its Founder, Levis Wilson, proudly unveils a transformative Corporate Social Responsibility (CSR) drive aimed at alleviating hunger and fostering community well-being. Drawing inspiration from a pivotal moment in Mr. Wilson’s early career, the initiative exemplifies the company’s commitment to shared responsibility and the joy of making a positive impact on those in need.
“Not all CSR activities can be measured in terms of direct impact. The brand ensures that the most vulnerable receive assistance through thorough research and direct outreach to their doorsteps. Our goal is to understand the specific needs of each family and provide timely support, giving true meaning to our actions,” said Levis Wilson, Founder, Estontec.
The inception of this philanthropic initiative can be traced back to a profound experience in Levis Wilson’s formative years. During this pivotal moment, he encountered an emaciated, fatigued, and reticent eight-year-old orphan, cradling his four-year-old sibling, while observing others partake in their meals. Moved by compassion, as a young boy, despite his hunger, sprinted to procure food and promptly fed his younger brother, cognizant of his responsibility to care for those in need.
In a world marked by a relentless pursuit of personal advancement, many of us find ourselves engrossed in leisurely activities such as Netflix, WhatsApp forwards, and Instagram scrolling. Regrettably, amidst these pursuits, we often neglect the opportunity to create meaningful moments for those deprived of necessities such as food, clothing, or shelter, who coexist within our communities.
Each individual possesses a purpose that transcends personal interests or the welfare of immediate kin. Taking responsibility for the upliftment, instilling a sense of peace, or contributing to the accomplishment of those in dire need can indeed serve as a purpose worthy of pursuit. In a society where many prioritise personal pursuits, this initiative aims to inspire a collective sense of responsibility toward the well-being of fellow human beings, fostering a culture of compassion and altruism.
Estontec Group has over 60 per cent of its workforce within the age group of 23-35 and we find it extremely important that this young generation gets a direction like this one, at least some of them will continue to take this forward throughout their life and that multiplies. Sharing his food with his brother, and the unwavering commitment to prioritising the sustenance of his younger sibling, left an indelible mark on Mr. Wilson’s ethos. The Group’s CSR drive emphasises shared responsibility, spreading joy, and fostering togetherness, particularly among the younger members of the team.
The drive is meticulously structured to ensure a personalised touch for each family in need. Approximately eighty dedicated young employees of the brand have formed small groups actively engaging with local communities. Their approach involves week-long door-to-door visits, understanding individual needs, and delivering essential provisions directly to families’ doorsteps. The primary objective is to provide sustenance to 200 families without a solid roof over their heads.
This marks the fourth consecutive year of Estontec’s dedicated efforts in this direction. Looking forward, the company aspires to establish a dedicated kitchen with the vision of providing daily meals to a minimum of 1000-2000 people, exemplifying a long-term commitment to making a sustained positive impact on the community.
In previous years, the brand provided blankets and food to the needy. This year, the initiative will be realised through the distribution of comprehensive food kits designed to feed a family of four for a month. The kits include 5kg of rice, 5kg of atta, 1 litre of oil, pulses, salt, and sugar. The intended impact is to alleviate immediate hunger and significantly contribute to the well-being of these families. The cost of the food kits is jointly borne by the employees and the brand. If an employee contributes Rs 500, that amount will be matched and doubled, adding to the food fund.
“This CSR initiative is not merely about providing provisions; it’s about creating a connection and fostering a sense of shared responsibility within our team. Witnessing the enthusiasm and dedication of our young employees in making a positive impact is truly heartening,” added Levis.
Estontec’s commitment to social responsibility transcends the business realm, emphasising the importance of empathy, connection, and uplifting those in need. This CSR drive epitomises the company’s broader vision of contributing to the well-being of the communities it serves.