Ferrero India’s Kinder Joy of Moving Educating Children Through Movement, Joy, and Learning


Mumbai: Ferrero India has announced the launch of Kinder Joy of Moving (KJOM), a Ferrero Social Responsibility programme of the Ferrero Group in India.

The globally successful model in KJOM is a scientifically recognised methodology that aims to get children moving, through play whilst developing key skills in major areas of – Physical Fitness, Motor Coordination, Cognitive Function, Creativity, and Life Skills. At the ground level, Ferrero India has partnered with Sportz Village, India’s largest youth sports organisation with a vision to impact 100 million kids through the power of play/sport. The KJOM programme in India will cover selected ten schools in Pune, and Maharashtra and will impact over 5000 kids.

To kick-start, the project in India, the Kinder Joy of Moving trainers from Alba, Italy, visited Pune to conduct the “Train the Trainers” programme with ten partner schools. This step was integral to ensure that the methodology’s best practices are effectively shared with the local school trainers through well-planned knowledge transfer sessions. The two-day training added great value in cascading the Kinder Joy of Moving methodology and the all-encompassing sports curriculum carefully crafted by Ferrero, in close association with the Rome University “Foro Italico”, MIUR of the Piedmont Region and the Italian Olympic Committee (CONI). 

Regional Head Kinder India, Amedeo Aragona, says, “Ferrero engages with the community on various levels. With KJOM, we are delighted to bring a tested methodology in sports to India, that encourages an all-rounded lifestyle. The joy of moving instinctively shifts the focus from performance to fun, from competition to collaboration. We are excited to start the journey in India and educate children through movement, joy, and learning that will assist them during their entire life.”

Adds Parminder Gill, Cofounder & Head of Corporate Business, “Sportz Village has over a decade long experience in using sport/play to improve the educational and developmental outcomes of children, making Sportz Village a natural choice as a strategic partner for KJOM.”

Kinder Joy of Moving programme by ‘Ferrero’ as part of their Group Social Responsibility project, is present in 28 countries like the UK, USA, China, and Germany amongst others through a variety of activities.  Launched in 2012, the program is a partner of 121 sports federations and associations and 5 Olympic committees globally joyfully engaging 2.6 million children.  At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.