Five Years of CNH Industrial’s Initiative to Prevent Crop Stubble Burning at Kallar Majri, Punjab


Chandigarh: CNH Industrial, a global leader in agriculture and construction equipment, celebrates five years of its “Prevention of Crop Stubble Burning/Straw Management” initiative in India. Thanks to this project Kallar Majri in Punjab has been near smoke-free for five years.

CNH Industrial congratulated the village’s farmers for opting for a sustainable solution – baling instead of burning crop stubble. Following the project’s success, this initiative has been introduced to ten additional locations in Haryana, Maharashtra, Uttrakhand, Chhattisgarh, Madhya Pradesh, Bihar and Uttar Pradesh.  It has raised farmers’ awareness of the benefits of baling versus burning, with more villages adopting this environment-friendly solution. Cumulatively, from 2017 to 2021, this initiative has saved approximately 14,000 tons of paddy straw from being burnt, reducing CO2 emissions by estimated 22,000 tons.

Raunak Varma, Managing Director and Country Head, CNH Industrial, India and SAARC said, “It’s a source of pride for us at CNH Industrial to celebrate this milestone at Kallar Majri. I am thankful to all our partners and the village’s farmers for being a strong pillar of support. As a responsible organisation, sustainability is one of the key drivers of our company’s purpose, together with innovation and productivity. It continues to drive the decisions we make to create value for our customers, stakeholders, and our business.”

“As a global sustainability leader, we believe in creating ecological solutions for our planet. This initiative offers us a platform to support our farmers and help in improving the environment for the communities in which we operate,” he added. 

To further support farmers, CNH Industrial, in collaboration with the Department of Agriculture and various State Governments, Krishi Vigyan Kendras and ICAR – IARI, has donated advanced solutions composed of New Holland tractors, Gyro rakes, mulchers, and balers. The initiative has already received numerous industry awards and accolades.