Green Trends Salon Commits to Donate 100 Wigs to Adyar Cancer Institute for Underprivileged Cancer Patients as Part of its Shair CSR Initiative

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Chennai: Commemorating World Cancer Day on February 4, Green Trends salon, India’s leading professional salon chain, as part of its annual CSR initiative – Shair, announced that their salons are now accepting hair donations between February 4 to March 4, 2022. Green Trends salon also handed over natural hair wigs to the prestigious Adyar Cancer Institute that is set to benefit 100 survivors to kickstart its sixth year of Hair & Wig Donation initiative.

Commenting on the start of accepting hair donation at Green Trends salons, Deepak Praveen, COO – Green Trends salon, said “Shair is a CSR initiative that is close to our heart at Green Trends. Launched on World Cancer Day, February 4, 2015, Green Trends salon has run its hair donation and wig handover programme for five successful years spreading awareness for the cause across the country. The annual CSR activity of Green Trends salon, the biggest hair donation initiative in the Country has taken an ambitious vision to create awareness and extend support to a noble cause of spreading hope and courage to underprivileged cancer survivors by offering wigs made of natural human hair by conducting hair donation drives at its salons and conducting camps to collect hair and to create an ecosystem where donors can donate their hair, without any fear. The program was rechristened as SHAIR in 2019 and has been continuing to spread the message of hair donation.” He also mentioned that “Green Trends’ Shair is a first of its kind donation drive that ensures last-mile connectivity – from cut to crown. We are proud to be the only salon brand that not only put efforts to collect hair through hair donation drives but also invests in making wigs and ensuring it is handed over to Adyar Cancer Institute, so that every donation made, reaches a beneficiary.”

Elaborating further, Deepak said, “As part of the Green Trends Shair programme, a unique ‘Shaircut’ has been developed by the Green Trends’ R&D team which ensures no visible change in the donors’ current hairstyle. A donor can donate as little or as much as they want, the only requirement is that the hair should be 10 inches long. 700+ stylists are trained specifically in Shaircut. All Green Trends salons across the country are open for the general public between February 4 to March 4, 2022, to visit and donate their hair free of cost.”

Commenting about the launch of the sixth year of the Green Trends Shair programme, Gopalakrishnan, Business Head – Salon Division, CavinKare said, “Our aim is to make sure not one cancer patient fights alone, Green Trends’ Shair is a small gesture in the big fight against cancer and it’s our way of trying to make things just a little better for them. It is the perfect place to donate your hair as it provides a platform for people to have an easy, transparent and responsible way to make a difference. We, at Green Trends, are fortunate to work among amazing franchises and stylists within our network across the country who are equally excited and geared up to make this noble cause a success.”

Dr Surendran Veeraiah, Professor & Head of Department of Psycho-Oncology from Cancer Institute (WIA), received the wigs on behalf of Adyar Cancer Institute said “As part of chemo treatment, the patient could lose hair temporarily. This affects their morale and hence wigs are recommended to give them confidence and avoid social stigma. Wigs made of synthetic hair could cause irritation which could cause further discomfort to a patient who already is undergoing difficulties due to chemo treatment. Hence wigs made of human hair is recommended, and such wigs are expensive and out of reach to underprivileged cancer patients. I am happy to acknowledge the support by the Green Trends Shair programme that provides high-quality wigs free of cost to the Adyar Cancer Institute that is distributed to deserving patients.”

The CSR initiative has been India’s largest hair donation drive with over 12,000 donors, 100+ hair donation camps conducted and 500 wigs handed over to Adyar Cancer Institute to date.

To know more about the Green Trends Shair initiative, please visit https://www.myGreen Trends.in/our-cause-shair/