Hindustan Coca-Cola Beverages Water ATM to Benefit 4000 Residents of Nalbari, Assam


Nalbari: Hindustan Coca-Cola Beverages Private Limited (HCCB), one of India’s leading FMCG companies, has launched a Drinking Water ATM in partnership with Y4D Foundation at the Natya Mandir premises, Nalbari, Assam. The Drinking Water ATM was inaugurated by Shri. Jayanta Mallabaruah, Hon’ble Minister of PHED, SEED & Tourism, Assam along with Smt. Varnali Deka, IAS, District Commissioner of Nalbari district, Assam. Key representatives from the local government including the Chairman of the Nalbari Municipal Board, and the Chairman of the corresponding Zila Parishad were present at the event. 

The Drinking Water ATM will provide clean drinking water to nearly 4000 people in the community and contribute to their well-being. The initiative is in line with the company’s larger commitment towards sustainable water security for the local communities and regional empowerment efforts.

Smt. Varnali Deka, IAS, District Commissioner of Nalbari district, Assam said, “Initiatives that empower the community and cater to the overall welfare of the people have a long-standing impact on lives. We are happy to have HCCB actively enabling access to safe and clean water for the local community of Nalbari.”

“This development impacts thousands of people and paves the way to positive change in the region. The Water ATM will bring succour to more than 150 shops and commercial establishments, 50 Street vendors in the immediate vicinity, besides providing water to attendees of all the events at the frequently used Natya Mandir with a capacity of 500 people,” she adds.

Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer, HCCB, said, “At Hindustan Coca-Cola Beverages, we recognise the need for community empowerment and the challenges encountered in accessing safe, clean drinking water. The introduction of Drinking Water ATM in the Nalbari district marks an important step towards addressing this need. The initiative aligns with our larger vision to foster community welfare and contributes towards ensuring access to water and sanitation for all. These programmes showcase our steadfast commitment to driving positive change in the communities we serve.”

Previously, empowering women and the community at Assam, HCCB upskilled 400+ women in digital and financial literacy, and the school in the region has been equipped with a digital smartboard providing tech-enabled learning. Further, to boost employability, bee farming training along with the supply of equipment has been planned for 20 women at Nalbari. The bee farming box being provided can yield 12-15kgs of honey per box, promoting welfare and empowering the women with relevant skills.