Hindustan Zinc Launches Koi Bacha Rahe Na Bhookha Campaign


Rajasthan, June 26, 2020: Hindustan Zinc Limited (HZL), in association with Government’s Integrated Child Development Services (ICDS), has launched Koi Bacha Rahe Na Bhookha campaign – aimed at improving the health and well-being of the children in the age group of 0-6 years across 3089+ Anganwadis in Rajasthan. Through this campaign, HZL aims to break the chain of malnutrition and provide good health for children, lactating women and families, who have been severely impacted by the aftermath of COVID-19 pandemic.

In the wake of this unprecedented pandemic, vulnerable communities continue to struggle for food and ration. This has impacted lactating mothers, newborn and young children the most. HZL’s KBNRB programme to date has touched the lives of more than 17,000 Severe Acute Malnutrition (SAM) and Moderate Acute Malnutrition (MAM) children. About 263 Khushi workers participated in the effort voluntarily by assisting in supplying dry ration and Take-Home Ration (THR) for 2,372 SAM & MAM children, with support from Anganwadi and ASHA volunteers. Another set of 9,500 vulnerable families have also been ensured with a supply of dry ration. Furthermore, the Company’s partners mobilised the community and as a result, more than 2,500 families received dry ration support from ~300 local donors.

The project is being implemented in partnership with reputed NGOs like Gramin Avam Samajik Vikas Sanstha (Ajmer), CARE India (Bhilwara and Chittorgarh), Jatan Sansthan (Rajsamand) and Seva Mandir (Udaipur) and would cover five districts of Rajasthan.  The campaign has been launched under the Khushi Anganwadi programme which is a unique tri-partite public-people initiative.