KidZania India and Sneh Setu Foundation ‘Bag For A Cause’ Initiative for Underprivileged Students


India: Global edutainment park, KidZania India, has joined hands with Sneh Setu Foundation, a leading NGO, for its ‘Bag For A Cause’ initiative. Through this initiative, KidZania and Sneh Setu Foundation seek to support the education of underprivileged students by encouraging citizens to donate their old school bags (good condition) to them in both its Mumbai and Delhi facilities.

KidZania is well-known for educating and empowering children by combining fun and learning through various role-playing activities in its uniquely interactive indoor theme park. Built around the core vision of inspiring kids everywhere and helping them become confident future citizens who will make the world a better place, the brand strives to contribute meaningfully to their overall growth and development. In line with this thought process, it has brought forth its ‘Bag For A Cause’ initiative in association with Sneh Setu Foundation, which primarily works to empower underprivileged children.

The initiative will run its course for over a month and is seeing KidZania receiving donations of old school bags (that are in a good, usable condition) for underprivileged students until the first week of June. For every bag donated, the brand is giving a ₹250/- Gift Voucher on the entry ticket of KidZania as a token of appreciation.

Talking about this initiative, Tarandeep Singh Sekhon – Marketing Director – KidZania India, said, “KidZania has always aimed to facilitate interesting activities via edutainment that foster necessary life skills and values in children, enabling them to create a better tomorrow. Our ‘Bag For A Cause’ initiative is an expansion of this very aim, and through it, KidZania endeavours to extend its unwavering support to educating underprivileged children and helping them build a bright future. We thank the Sneh Setu Foundation for partnering with us in this initiative and we look forward to many more such associations that will work towards empowering children to navigate their world better.”

Sagar Vira, Founder-Trustee of Sneh Setu Foundation mentioned, “Education is a ticket to success and builds a great nation. “It has always been our mission to ensure good education facilities for every child in India and make this world a better place for them with empathy and compassion. Our association with KidZania for this initiative is built on similar grounds, and we are immensely pleased to see how it is empowering children on their path to education with a smile on their faces. The initiative also helps kids from well-to-do families learn the act of kindness. We look forward to more such initiatives in the future.”

Apart from KidZania Mumbai and KidZania Delhi NCR facilities, one can donate their old school bags to over 15 other collection centres for this initiative. For more details, log on to