New Delhi: As an extension to LG’s brand philosophy of making life good for people, this World Cancer Day LG Electronics extends support to the Indian Cancer Society to help fight against cancer. This CSR initiative by LG will help people who cannot afford cancer screening. The initiative aims to conduct ten screening camps and targets to screen around 1,100 individuals in Delhi NCR.
Under this initiative, LG plans to donate INR 25,00,000 which will help raise awareness and advocacy and set up the screening camps.
Speaking of the initiative Young Lak Kim, MD – LG Electronics India said, “At LG, we always look for ways to make life better and we will keep extending our support to those in need. We are honoured to associate with the Indian Cancer Society to help the community with better health. This will help us continue our social initiatives to contribute in a meaningful way.”
“We are thankful to LG Electronics for their support. Initiatives like these not only help us engage with the vulnerable community but also allows us to introduce the concept of cancer awareness, myths and stigmas associated with it and the importance of early screening so that individuals take charge of their own health,” said Renuka Prasad – Hon Secretary, Indian Cancer Society – Delhi Branch.