Milaap Launches Milaap 360 to Diversify Online Giving

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National: Milaap.org has announced the launch of Milaap 360, India’s first all-in-one digital fundraising solution. The new platform by Milaap offers an interactive medium for individuals and organisations to fundraise for causes using various tools such as recurring donations, ticketing, live streaming, lucky draws, pledges and many more modes of engagement.

Global digitisation has significantly changed patterns of thoughtful giving all over the world. People prefer the online medium for almost everything – starting from professional commitments to engagements that are very personal. Even more so during the pandemic, when fundraising saw a whole new dimension in terms of driving campaigns and reasons for donors committing to a cause. Organisers mobilised resources by blending time-tested offline fundraising methods with the very recent online trends such as virtual concerts through live streaming, online auctions, pledges, challenges, putting up collectables and many more.

To widen possibilities and make a long-term experience, Milaap 360 is designed to guarantee a hassle-free virtual fundraising experience for the online natives of today while seamlessly integrating the traditional methods of running a fundraiser. Each organiser on the platform will have the liberty to design their page, with their branding, content, logo, and updates as per requirement. They will be the primary decision-maker on how best to drive traffic to their pages by availing analytics.

Anoj Viswanathan, Co-Founder and President of Milaap.org, India’s first zero-fee crowdfunding platform said, “Organising fundraising gala events require immense planning, resources and space. There are so many uncertainties that organisers have to deal with while still being relevant and appealing to donors.” He further added, “Being a brand that believes in bringing forth customer-centric solutions, Milaap 360 attempts to be an integrated solution for organisers and donors to drive successful fundraisers in a flexible, advanced and seamless manner in this constantly shifting world.”

MOHAN Foundation, a leading name in the field of deceased organ donation and transplantation, is one of the first ones to have started their fundraiser, for different activities of the Foundation on Milaap 360. The non-profit has been working relentlessly to encourage people to adopt organ donation across the country. Lalitha Raghuram, Country Director of MOHAN Foundation said, “This year, we are celebrating 25 years of Saving Lives, and would like to save several more millions through our work and are happy to partner with Milaap 360. On this platform, one can pledge to donate organs, become a volunteer through the Organ Donation Ambassador Program, and donate generously to the mission to reach millions. Please support our initiatives so that no Indian dies for want of a lifesaving organ.” 

Key Features of Milaap 360

  • Lucky Draws: Organisers can sell tickets for a cause. Donors stand a chance to win prised items
  • Rewards: The fundraising pages can offer perks and tiered incentives on the page
  • Auctions: List art and collectibles; manage to bid and purchase all online
  • Events: From concerts to galas, organisers can sell tickets, registrations for in-person events
  • Sales: Sell unlimited items, and variations and manage seller tracking
  • Live streaming: Stream events, and auctions directly on your fundraiser
  • Pledges: Fundraise with donors pledging to your activity
  • All-in-one: Combine fundraising types in one; like a live streaming event with flash sales and an auction

A mini-walkathon at Cubbon Park also took place to create awareness of organ donation and the crucial role Milaap 360 plays as a fundraising enabler to the initiative. Friends and families of the participants also supported the ‘walk’ by committing to donate on completion. Milaap is the most trusted name in crowdfunding in India and the new platform is an extension to continue making digital giving secure, seamless and better.