Noida’s First Plastic Heist to Make City Plastic-Free


Noida: There is no denying the harmful effects of plastic on our planet, still most of us continue to the single use plastic usage in our day to day lives. As the Government planned a ban on most single-use plastics, which should be in effect from July 1, 2022, Noida Authority has been working to make the city plastic-free. The Authority has been working with foundations in the city to drive a positive change. Through their myriad efforts and endeavours, Noida bagged the first position as India’s Cleanest Medium City (3-10 Lakh population) in Swachh Survekshan 2021, an annual survey of cleanliness, hygiene and sanitation in India.

Supporting this cause through its robust efforts is HCL Foundation. They started the Clean Noida Project in 2019 and have achieved many milestones in the last three years of its operations, including planned graffitis, cleaning several vulnerable dumpsites, educating the masses about waste segregation, teaching them and providing them with needful things for bio composting, to name a few.  

The Foundation has now launched Plastic Heist Campaign to bring awareness regarding the harmful effects of single use plastic. This campaign will educate the masses, mainly shopkeepers, about responsible use of plastic, and the dangers of overflowing landfills that are full of toxic, non-biodegradable plastic and to encourage people into recycling waste, boycott plastic bags, and micro plastic waste that makes its way into the oceans. The campaign shall continue for six months and through this initiative HCL Foundation will divert kilos of waste from informal dumpsites.

“Citizen Engagement is an important part of Swachh Survekshan. Plastic Heist is part of our social experiment to trigger the message of Say-No-To-Plastic and engage with the citizens in a fun way to maximize the impact and encourage a sustainable change in the city,” said Abhishek Saini, Founder of Those In Need, the implementing partner of HCL Foundation.

The Campaign was launched in five markets of Noida- Sector 18, Bharmputra Market, Ganga Market, Godavari Market, and Sector 50 Market recently, accompanied by a street play and door-to-door campaign. Hundreds of visitors gathered to watch the street play that was beautifully conceptualised and explained the harmful effects of plastic.

The Plastic Heist team along with Noida authority staff seized the plastic bags, plastic straw and other plastic items from the markets and engaged with citizens to suggest ways to reduce their plastic consumption. The aim of this campaign is to encourage shopkeepers in these market places to stop using plastic. HCL Foundation and Noida Authority will recognize the business owners as Sustainable Business for working towards minimizing the hazardous impact in the environment through means of responsible production, consumption, reuse, and recovery of products, packaging, and materials without burning and with no discharges to land, water, or air that threaten the environment or human health.

“I usually come to this market place with my friends and was delighted to see such as engaging play and the social message. There are small eateries that use straws and plastic cups and I am sure this will bring in awareness to a more biodegradable change,” said Ritika, a college student.

This campaign is the beginning and going by the previous success of HCL Foundation, we hope the campaign drives a positive and much needed cleaner change.