OBEETEE Organises Social Fabric ‘Weaves of Solidarity’ Auction to Sustain the Weavers of Mirzapur During the Pandemic


National: OBEETEE, a socially conscious brand that has made commitments for the social, economic, and environmental impact on the community, brings Social Fabric 2.0 – Weaves of Solidarity auction after the success of the first edition last year. Behind every masterpiece is the soul of a master craftsman, the hands that tie every knot with their heart in it. To celebrate, honour and safeguard these hands, OBEETEE takes another step towards the betterment of their people and their families. With the motive of Bid for Art to sustain Craft, OBEETEE is organising an e-auction on www.obeetee.org  which will start from  June 10, 2021, and will be month-long bidding with the results to be announced by the mid of July 2021.

OBEETEE focuses on creating a symbiotic relationship with nature, human craftsmanship and life. Speaking on the Weaves of Solidarity auction, Angelique Dhama, CEO, OBEETEE shares, “Weavers are our family and the Weaves of Solidarity is the faith to sustain the livelihood of Mirzapur weavers. As a company, we have always taken the initiative that is in the best interest of our family and abiding by the same we are back with Social Fabric 2.0 – Weaves of Solidarity auction. It is an initiative inspired by an abiding passion to celebrate the creator and to turn the spotlight on the hands behind the art. And in doing so revealing what you bid for, transforms a life even as it passes the craft onto the next generation into continuity. We strongly stand with our weaves and aim to support them in the best manner in these difficult times.”

Recalling the last Auction, Rudra Chatterjee, Chairman, OBEETEE adds, “Our community of OBEETEE is a community of weavers and we have worked together for over 100 years now. OBEETEE reached out to the weavers during the first phase of the pandemic through our Social Fabric Auction. The auction was a huge success and our customers supported us by buying beautiful OBEETEE rugs knowing that 100 per cent of the proceeds will be utilised towards the welfare of the weavers and artisans’ community. I am reaching out to all of you once again to come together and support us to help the weavers and artisans in this second wave of the pandemic that impacted everyone’s lives drastically. OBEETEE stands in solidarity with weavers in Mirzapur, Bhadohi, Panipat, and Jaipur. We stand strong with your help to support our weavers whose timeless skills have been the backbone of OBEETEE. So, join us in this journey of making their lives beautiful and come back stronger.”

Weaves of Solidarity offers to bid on OBEETEE carpet and as you bid, it unveils the lore of the exotic designs and flips to reveal the storied lineage each weaver narrates. It also gives an opportunity to know the weaver closely as one can get to see and hear how the generations of these weavers have been making the carpets for the royal durbars of great kings, the Diwan-e-Khas of Shahenshahs, and so on. In essence, it is the story of art being carried forward for generations that resonate, gives a sense of purpose and authenticity to the initiative supported and funded by OBEETEE.

The bid to aid will add strength and longevity to enhancing the lives of 25,000 carpet weavers of Mirzapur through sustained medical aid, monthly rations, vaccination drives, education, and training for their extended families.

How will the auction work?

  • View the selection of our rugs on auction on www.obeetee.org
  • When you bid for a rug of your choice, you are free to select the amount you wish to pay for it. The original price of the carpet is mentioned along with the minimum bid on offer.
  • Once the bidding timeline ends, the highest bidder is sent a secure link for payment. Once payment is confirmed, the rug is packed and shipped to you.