National: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has been actively working with real-life women champions toward prioritising menstrual health for women in India. To mark this year’s Menstrual Hygiene Day, the brand joined hands with India Vision Foundation founded by Dr Kiran Bedi to make a positive impact by raising menstrual hygiene awareness.
Paree is a young progressive brand that is working towards making menstrual hygiene a priority for women across all walks of life. India Vision Foundation is known for its commendable work in improving the lives of prison inmates and this association will help in spreading menstrual hygiene awareness among female prison inmates. Through this year-long partnership, Paree will conduct sanitary pad distribution drives in various prisons along with facilitating gynaecologist sessions to make female inmates aware of correct menstrual practices.
Dr Bedi commented on the association saying, “The Foundation has been working for the reforms of prison inmates for a very long time. We are happy that a young brand like Paree Sanitary Pads also understands our mission and wants to actively participate in changing the narrative and making women aware of the importance of menstrual health.”
Along with the association with India Vision Foundation, Paree Sanitary Pads continues with its initiative of #ChampionForChampions where it has associated with Women Police Force Pan India to not only provide them with the right menstrual protection but also promote the importance of menstrual health. The brand intends to celebrate and salute these real champions who work tirelessly for our safety with their heavy-duty performance. The brand joined hands with thousands of Women Police Officers across 50 cities under its campaign Paree #ChampionforChampions to add voice and power to dialogue on the importance of menstrual hygiene.
The initiative aims at reaching out to approximately 20,000 female police officers across 75 cities to become a part of this cause.
Sahil Dharia, Founder & CEO of Soothe Healthcare, commented, “As a proud, young Indian brand we want to positively impact the lives of women be it through our products or our initiatives. We are thankful to the India Vision Foundation, which works diligently for women’s reforms at the grassroots, for helping us take the message of Menstrual Health to female prison inmates.