PepsiCo India Organises Nagpur Cleanathon to Celebrate PET Recycling Milestone in Maharashtra


Nagpur, September 17, 2019: As part of its Extended Producer Responsibility (EPR) programme, PepsiCo India announced the milestone of achieving 100% PET collection and recycling for Maharashtra. PepsiCo India worked with GEM Enviro Management, a waste management company and set up100 collection points across 36 districts of Maharashtra for the effective recycling of used PET bottles. The programme worked on strengthening the existing informal collection network involving more than 10,000 waste-pickers and ensuring higher income by incentivising collection efforts.

To celebrate this achievement, PepsiCo India and GEM Enviro in presence of senior officials from Nagpur Municipal Corporation (NMC), organised ‘Nagpur Cleanathon’ at Ambazari Lake Garden. The cleaning drive is part of an effort to continue the momentum of encouraging all stakeholders to collectively come forward and work towards responsible management of post-consumer plastic waste.

Nanda Jichkar, Mayor of Nagpur, Ram Joshi, Hon’ble Additional Municipal Commissioner, Nagpur Municipal Corporation; Hema Deshpande, SRO, Maharashtra Pollution Control Board; Sachin Sharma, Director, GEM Enviro and Juhi Gupta, Head Sustainability, PepsiCo India, participated in the cleaning drive. Additionally, the drive also witnessed an overwhelming response from 100 volunteers, college students and professors.

Nagpur Cleanathon also included Nukkad Natak (street theatre) performances, poster competition, art exhibition and recycling kiosk to showcase the items made of recycled PET.

 Speaking at the occasion, Nanda Jichkar, Mayor of Nagpur, said, “So glad to witness such a great response at Nagpur Cleanathon. From electric vehicles to recycling plants, the city of Nagpur is proactively working towards making it clean and green. She further urged all the students to become plastic brand ambassadors and spread the message of reducing, recycling and reinventing plastic wherever they go.”

Commenting on the occasion, Juhi Gupta, Head Sustainability, PepsiCo India, said, “At PepsiCo India, we have been taking a proactive approach to address the issue of plastic waste, and as part of our Winning with Purpose vision, we are striving to help build a world where plastics need never become waste. As part of the same vision, we have been actively working across multiple states to collect, segregate and sustainably manage equivalent of 100 percent of our plastic packaging by 2021. Maharashtra is the second State after Delhi to achieve 100% PET Recycling target, and we are thankful to our implementation partner GEM Enviro for leading this initiative on-ground. We also want to thank the Maharashtra State Government for supporting this special initiative.”

Juhi further added, “The Cleanathon is aligned with Govt of India’s ‘Swachhta Hi Sewa’ campaign that focuses on plastic waste management in the country through nationwide Shramdaan on October 2, 2019. We are encouraged with the kind of response received from college students to clean the Ambazari Lake Garden. Such collection drives will go a long way towards creating mass awareness on plastic waste management and making Nagpur cleaner and greener.”

Sachin Sharma, Director, GEM Enviro, said, “Our partnership with PepsiCo has been highly productive. We have been working together from the last one year to enable greater recycling of used PET packaging in the city. We have proactively established collection centres, collection points across all districts of Maharashtra to collect PET plastic waste and recycle the same into utilitarian products.”

In the year 2018-19, under EPR programme, GEM Enviro on behalf of PepsiCo India collected 6500 metric tons of post-consumer PET. The collected PET was 100% recycled ensuring zero percent landfill.