Gurugram: RupeeRedee, India’s leading digital lending platform, has taken a significant step towards corporate social responsibility (CSR) by partnering with Earth Saviours Foundation. The CSR initiative aims to leave a positive impact on society and the environment while balancing long-term business success.
As part of the initiative, RupeeRedee has contributed INR 25 Lakh to the Earth Saviours Foundation to support solar panel installation, medical aid, raw food for the NGO kitchen, medical equipment, and food camps at the Foundation’s old-age home and rescue centre in Gurugram, Haryana. The NGO has a 16-year-long legacy of working towards social advancement.
Commenting on the initiative, Andrey Ganin, CEO of RupeeRedee, said, “We believe that businesses must take an active role in building a better world to live in for all. Our partnership with The Earth Saviours Foundation is not just about giving back but also about aligning our growth with the well-being of society and the planet.”
Delighted with the partnership, Jas Kalra, President of The Earth Saviours Foundation, said, “We are grateful to RupeeRedee for its generous support and commitment. The installation of solar panels not only reduces our carbon footprint but also enables us to provide uninterrupted care to the needy. We look forward to driving meaningful and lasting change together.”
RupeeRedee has announced the initiative to drive its broader mission to build trust with consumers and investors and support sustainable development through its ethical and socially responsible actions.
By contributing to solar energy solutions and essential supplies, the company aims to enhance brand loyalty and nurture long-term sustainability while also generating value for both the community and its stakeholders.