Samsung Introduces ‘Samsung DOST’, India’s Biggest Electronics Sector Skilling Programme


Gurugram: Samsung India announced the launch of ‘Samsung DOST’ (Digital & Offline Skills Training), a CSR initiative that aims to make 50,000 youth job-ready for the electronics retail sector over the next few years. Samsung, India’s largest smartphone and consumer electronics brand, has partnered with India’s premier skill development organisation, National Skill Development Corporation (NSDC), to execute the programme through its nationwide skills training centres.

Samsung DOST will be the biggest skills training programme in the electronics sector.

Samsung has been India’s committed partner for the last 25 years, leading the consumer electronics and smartphones space with strategic investments in manufacturing, R&D, retail and community development. Samsung has set up the world’s largest mobile factory in Noida and is a key player in the government’s large-scale electronics manufacturing push, which is expected to create a significant number of job opportunities for youth in manufacturing as well as the retail sector.

Considering the potential of employment generation post skill training, Samsung has signed a Memorandum of Understanding with NSDC for the ‘Samsung DOST’ programme under which youth will receive 200 hours of blended classroom and online training, followed by five months of on-the-job training (OJT) at Samsung retail stores, along with a monthly stipend at par with industry standards. This will help the youth acquire new competencies and skills needed for jobs in India’s fast-growing electronics retail environment.

Ken Kang, President & CEO, Samsung Southwest Asia said: “Samsung has been India’s committed partner over the last 25 years, and has contributed to people and communities across India through its citizenship programs. The Samsung DOST programme is aligned to the Government of India’s Skill India initiative and is an embodiment of our vision of #PoweringDigitalIndia that seeks to empower the next generation of young India. With this new programme, we aim to close the skills and employability gap among youth in the country, helping them find jobs in the fast-growing electronics retail sector.”

The participants will be trained at various training centres accredited and approved by NSDC. The training will be in accordance with the National Skill Qualification Framework, which is aligned to industry needs, and will include skillsets such as customer engagement, managing sales counter, handling customer queries, product demonstration and selling skills and several other soft skills, including post-Covid etiquettes, preparing them for a career in electronics retail. During the OJT, participants will be made familiar with the functioning of electronics retail stores through live demonstrations, role-play techniques and hands-on training.

The participants for the programme will be youth who have completed school education and will be mobilised through NSDC’s approved training partners at 120 centres across India. The assessments and certification of the participants will be done by the Telecom Sector Skill Council (TSSC) after the participants complete their OJT.

With ‘Samsung DOST’, Samsung is expanding its skilling programmes in India, as part of its CSR initiatives.

Samsung has been running the Samsung Technical School programme since 2013 in partnership with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different States. Under this programme, youth are provided vocational skills to repair the latest smartphones, televisions, refrigerators, washing machines and other electronics.