SAP India and Amul to Deliver Inclusive and Sustainable Community Development to 1.5 Million Indians

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Ahmedabad: SAP India and Amul announced a joint community outreach, focused on knowledge transfer and technology capacity building that will transform the lives of 1.5 million Indians, comprising children, adolescents, youth, women, and farmers. The initiative is designed to focus on social entrepreneurship, enablement of a skilled workforce, digital inclusion, and bridging the gender equality gap for the community.

Over the last two decades, the two companies have worked together to optimise business processes and drive digital transformation for Amul, using SAP’s digital core ERP and supply chain solutions. The community outreach, is, therefore, a natural extension of the companies’ long-standing partnership and commitment to innovation and the creation of a long-term, scalable, and greener world.

Speaking on the collaboration, RS Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation, Ltd, (Amul) said, “Over 66 per cent of India’s population lives in rural areas. Most of the rural population lives in India and depends on agriculture, animal husbandry and dairying for their livelihood. Over the years, we have observed that various Government has tried their best to give them better access to education, transportation, financial services, and internet connectivity. With an objective of inclusive and sustainable community development, Amul and SAP has joined the project. Under the project, quality digital literacy and skill interventions training imparted to school going children ate teachers. 

Sodhi has also said that “our collaboration with SAP is a step forward in bringing these rural communities into the mainstream by empowering them to hone essential future skills and turn their dreams into a reality. We hope that it will go a long way in nation-building and creating an Atmanirbhar India.

To drive literacy and inclusion at the grassroots, SAP and Amul have collaboratively created a digitally inclusive ecosystem that will deliver technical education and professional support in the areas of coding, English skills, and socio-economic opportunities.

Key Pillars of the Initiative

  • Coding and 21st Century Skills: To power India’s 5 trillion-dollar economy, we need to develop digitally-savvy communities. This will be done by imparting digital literacy, coding, problem-solving and English skills to citizens in remote villages, thus enabling the adoption of New Education Policy imperatives.
  • School to Workforce Transition: Will build a STEM-focused learning environment to help students in marginalised regions make a smoother transition to the workforce and enhance job opportunities. It will also reduce school dropouts, improve learning, and create an employable talent pool by encouraging critical reasoning and analytical thinking.
  • Women Empowerment and Entrepreneurship: Women in rural areas are finding more entrepreneurial opportunities thanks to the growing digital world. Over 20,000 young women will be taught digital-financing skills and functional communications as part of “Employable 21st Century Skills,” to strengthen support for the social business sector and achieve gender equality.
  • Support Farmer Livelihoods: The outreach will help scale community ownership & participation under Build, Operate, Transfer Model of sustainable development. By planting fruit-bearing saplings, the companies will help improve biodiversity, reduce soil erosion, and increase green cover, thus enhancing support for the livelihood of farmers and their families. 

Kulmeet Bawa, President, and Managing Director, SAP Indian Subcontinent, said, “Technology can act as a catalyst in shaping India’s journey to an inclusive and sustainable economy. While urban development projects such as smart cities and futuristic mobility are reflective of this potential, the true progress of India lies in the development of her villages. Our work with Amul is an expansion of this vision and will provide citizens with the information and tools they need to succeed. As India continues to lead global action on sustainability, collaboration like ours will also provide the critical foundation for an inclusive and resilient future in which no one is left behind.”

Pratham Infotech Foundation, an NGO organisation that works to close the digital divide in India, will lead Amul and SAP India’s collaborative outreach.