The Natasha and Adar Poonawalla Foundation and Face First Shields Join Hands for ‘Protect Our Protectors’ Initiative


Mumbai, October 27, 2020: With an aim to protect the frontline warriors of the COVID-19 pandemic, The Natasha and Adar Poonwalla Foundation and Face First Shields have come together for the ‘Protect Our Protectors’ initiative.

The ‘Protect Our Protectors’ is an initiative for the manufacturing and distribution of reusable face shields across India to healthcare workers, first responders, police personnel, ASHA workers, ambulance drivers and COVID test workers. The high-quality, reusable shields are manufactured by Face First Shields. The shields are made from a German polycarbonate which is lightweight and durable, and at the same time offers anti-fogging, UV resistance and water resistance.

The initiative will enable concerned citizens to support our frontline workers with high quality and reusable shields. Individual donations will be matched by the Natasha and Adar Poonawalla Foundation, expediting the achievement of the goal by doubling the impact of donations made on the crowdfunding platform,

Speaking on the initiative Natasha Poonawalla, Executive Director, Serum Institute of India and Chairperson, Natasha and Adar Poonawalla Foundation, said, “The frontline workers are facing the constant brunt of COVID-19. Over 2200 doctors have been infected so far and 382 doctors have lost lives fighting the pandemic. The lockdown has eased and the work seems to have doubled on the frontline workers. While Adar and I, along with our team of experts, working towards a vaccine for a better future, we also want to extend our support to the frontline workers. With the relentless support and ideas of Anaita Shroff Adajania, we were able to realise this vision and put it into action.”

Commenting on the fundraiser, Nipa Badani, Partner – Face First Shields said, “Over 2,51,000 Corona Warriors have been affected, 974 of whom has lost their lives and as the body count continues, it is clear that healthcare workers, police personnel, Asha workers, first responders, COVID ambulance drivers, and COVID test workers are in need of essential safety protection. We are grateful to collaborate with The Natasha and Adar Poonawalla Foundation for our ‘Protect Our Protectors’ initiative. We urge everyone to come forward and generously contribute to our fundraiser on to ensure the safety of our frontline warriors. With the people and the Foundation’s support, we aim to manufacture and distribute over two lakh face shields to our frontline workers across India.”

Fundraiser Link: