India, September 5, 2020: On this Teacher’s Day, Marico Limited’s Nihar Shanti Pathshala Funwala, takes the opportunity to thank and honour the hard work of our teachers as they adapted to a challenging world of teaching from home, particularly during the pandemic. The education system in India became completely online. While it has been difficult for students, it has been equally challenging for teachers who had to learn new skills to impart education online.
Through a very real yet fun digital film, the brand that has always championed the cause of children’s education aims to convey a heartfelt message to all those childhood heroes – thank you, teachers, for learning, so that the country’s future can keep learning!
The outbreak of COVID-19 has disrupted education infrastructure in India. While it has been difficult for students to learn from home, it has been equally challenging for teachers who had to learn to impart education online. Taking cognizance of this and driven by the conviction that education is the cornerstone of the progress of our country, Nihar Shanti Pathshala Funwala partnered with Government of Madhya Pradesh and, in association with an NGO partner LeapForWord, have been working towards upskilling teachers. With this digital-first initiative, Nihar Shanti Pathshala Funwala has successfully trained 50,000 teachers to help improve English education during the lockdown. These teachers have been instrumental in providing uninterrupted education to children in rural India while the schools remained closed. It is this dedication of teachers to learn in order to teach effectively that Nihar Shanti Amla aims to honour and thank.
Speaking about this campaign, Koshy George, Chief Marketing Officer, Marico Limited said, “Nihar Shanti Pathshala Funwala has always been committed to improving the quality of children’s education with a firm belief that it forms the foundation of our nation’s growth. The true torchbearers and enablers of this vision have been our teachers and their perseverance, even during these trying times. Through this campaign, we aim to salute and thank them for their unabated efforts in relearning and adapting to the changing environment only to ensure that our children receive continued education. We aim to continue aiding teachers in rural India to teach the English language. A unique digital-first approach that uses ubiquitous technologies like YouTube and WhatsApp empowers the teacher with online training, content and teaching tips to help improve English education. Today, over 50,000 teachers are part of this journey and we expect more to join in our effort to harness the power of education and thereby drive positive change in the lives of their students.”
Nihar Shanti Amla has remained true to its purpose of providing underprivileged children with opportunities and access to education, contributing five per cent of its profits towards the same. Under its Nihar Shanti Pathshala Funwala initiative, the brand has been actively running various programmes such as IVR-based Spoken English programme, App-based Virtual School and WhatsApp based Teacher Empowerment Program to further its cause of supporting children’s education. This initiative is technologically enabled for implementation across India’s Hindi speaking states. Further, during the nation-wide lockdown, Nihar Shanti Pathshala Funwala launched the PadhaiPe Lockdown Nahi campaign, which ensured students could keep learning English even at home safely.
Watch the film here: https://youtu.be/ZLFreGxyoY4