Titan Company Champions Craft-Based Livelihoods with Project Tarasha

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Bengaluru: The ongoing Tarasha Craft Exhibit 2025 at the Bengaluru International Centre, a collaborative effort between Titan Company Limited and Creative Dignity, has been the spark of the town this week. The exhibit focused on empowering rural craft entrepreneurs and enhancing craft-based livelihoods.

This year Tarasha went to new heights, witnessing 75 craft entrepreneurs from 18 States, promoting 40+ unique crafts. The event was also graced by Suparna Mitra, CEO Watches and Wearables, Titan Company Limited. The initiative sets the premise as an organic incubator for rural artisans. Through various activities like workshops, personalised mentoring, training sessions, and continuous monitoring, it aims to empower craftpreneurs and promote local artisans.

Adding to the exhibit’s vibrancy are workshops, engaging panel discussions and live performances throughout the week. Swarathma, Bengaluru’s iconic folk-rock band also graced the event with a special performance and immersive interactions with the artisans. Tarasha underscores Titan’s dedication to celebrating India’s cultural and rich artisans’ heritage.