Titan’s Happy Eyes Launches the Mobile Rural Eye Care Vehicle


India, December 19, 2019: Titan’s Project Happy eyes (HE), a CSR initiative aims at the elimination of preventable blindness in adults and children of India. In order to continue providing effective eye care and with an aim to scale up, Titan launched an eye care vehicle called the Mobile Rural Eye Care Vehicle under the Happy Eyes Project.

Titan began the Happy Eyes initiative in 2014, in line with the WHO Vision 2020 programme; partnering with institutes of national repute, such as Sankara Eye Hospital Narayana Nethralaya and Drishti Eye Hospital. The initiative was rolled out in Tamil Nadu, Uttarakhand, and Karnataka.

With the introduction of the Mobile Rural Eye Care Vehicle Project, Titan aims to provide effective eye care solutions by diagnosing people’s visual defects on-site and then quickly providing them with required remedial measures like spectacles or surgical care. This fully equipped bus has all the components required for an effective vision examination – autorefraction, slit lamp examination, ophthalmic pre-screening device, computerised lensmeter, direct & indirect ophthalmoscopes, optical dispensing and counselling. A teleconsultation facility is also provided in the vehicle for those who require specialist consultation at the base hospital. With patients who are identified to have refractive errors, they would be offered with the latest spectacles frame and spectacles. Through this new initiative, beneficiaries will also be able to avail refraction services, screening for eye ailments, reduced travel expenses, spectacles and base hospital services along with creating awareness on eye health.

On the occasion of the launch of Mobile Rural Eye Care Vehicle, N E Sridhar, AVP & Head of Corporate Sustainability said, “With Happy Eyes project completing its five-year mark of serving the country with special eye care services, we at Titan are more than pleased to be introducing this fully equipped bus, Mobile Rural Eye Care Vehicle which will help us to take our eye care solutions to places with limited accessibility and in turn help us upgrade our services. Through this initiative, we want to reach out to the deeper pockets of India who have less availability to these vital eye care services. Over these years, Titan has successfully reached more than eight lakh children and adults in providing them effective eye care support and with our Mobile Rural Eye Care Vehicle Project rolling, we firmly believe we will be able to bring eye care closer to more people in need.”