Whirlpool’s Initiative ‘Waterrich Puducherry’ Benefits Over 40,000 Locals


New Delhi, December 5, 2019: Whirlpool of India has been actively contributing to the social and economic development of local communities neighbouring its manufacturing eco-system. Taking the brand philosophy of ‘Every day, Care’ forward, the Company has successfully benefited the lives of over 40,000 locals residing in the surrounding villages by improving the water table through the “Waterrich Puducherry” initiative.

The objective of this initiative is to improve the water table by desilting the water feeder channels before the monsoon season. Whirlpool’s initiative resulted in ensuring a free flow of water for 15 km to six surrounding villages and helped avoid water stagnation, thus preventing mosquito breeding, resulting in a decrease of diseases like malaria, dengue etc.

Given the tremendous work undertaken by the company, the CSR initiative has been very well recognised by the Honourable Lieutenant Governor of Puducherry, Kiran Bedi.

Speaking on the achievement, Sunil D’Souza, Managing Director, Whirlpool India, said, “At Whirlpool, we are deeply involved in significant and visionary initiatives that impact lives and pave way for the holistic development of local communities. The ‘Waterrich Puducherry’ initiative perfectly resonates with our brand ethos of trust and care. We would like to extend special gratitude to the Honourable Lieutenant Governor of Puducherry, Kiran Bedi, for extending her support and encouragement to this noble cause.”

In addition, Whirlpool’s ongoing CSR initiative – ‘Comprehensive Children Development Programme by Transforming the Government School’ – uplifted the Government High School, Kothapurinatham, Puducherry. The school was transformed into a safe and hygienic educational institution through the installation fully-equipped kitchen, RO system, kids play station, revamped hand wash area, new smart boards, safer classrooms with proper walls and rainproof terrace, water tank, new desks, flooring etc. These developments brought a huge smile on the children’s faces and inspired them to come to school each day with enthusiasm and vigour.