October 11, 2017, Mumbai: Mercedes-Benz India, the country’s leading luxury automobile brand, today reinforced its commitment towards society by using the power of sports to bring about a change amongst underprivileged children. Fostering its association with Laureus Sport for Good for the second year, Mercedes-Benz India will fund developmental programmes for two new NGOs – Naz Foundation and Slum Soccer. In addition, Mercedes-Benz India will continue to fund existing Laureus-supported partners – Oscar Foundation and YUWA.
Strengthening its association with India, Laureus Sport for Good has announced Indian cricket star, Yuvraj Singh as Laureus Ambassador. Yuvraj will provide inspiration for a positive change by helping young people understand the true value of sport.
Laureus Sport for Good supports children and young people, using the power of sport to help them overcome violence, discrimination and disadvantage, proving sport’s ability to change the world. The global organisation supports more than 100 programmes in 35 countries.
The new Laureus Ambassador – Yuvraj Singh, commented, “It is an honour for me to join the Laureus family here in India and to see firsthand the great work being done to help young people overcome challenges in their lives. I am a firm believer in the power of sport and its incredible ability to change lives. It changed mine, and I am looking forward to helping Laureus in their goal to improve many more in the future.”
Taking pride in the efforts of this association, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth. As the inventor of the automobile, Mercedes-Benz has always focused on creating a positive influence in the lives of people worldwide. By taking this association forward with our global partner – Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with global greater rigour by using the power of sports as a social development tool. By bringing on board two more reputed organisations – NAZ Foundation and Slum Soccer, we are hopeful of seeing greater opportunities to realise the hidden potential of the youth of this country.”
Andy Griffiths, Global Director at Laureus Sport for Good, commented, “At Laureus Sport for Good, we know that sport enables children and young people to overcome violence, discrimination and disadvantage in their lives. With the invaluable help and support of Mercedes-Benz India, we now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”
With the help of Mercedes-Benz India, Laureus Sport for Good supports OSCAR, YUWA, Naz Foundation and Slum Soccer with the aim of using sport as a tool to overcome violence, discrimination and disadvantage. Mercedes-Benz India wants to benefit children and adolescents through their potential for sports; it was this belief that led Daimler AG to support the launch of Laureus Sport for Good more than 15 years ago.