Jodhpur: Akzo Nobel India, the maker of Dulux Paints, announced the completion of its latest ‘Let’s Colour’ initiative in Jodhpur – the second largest city in the state of Rajasthan.
The inauguration was graced by Srimati Kunti Deora Parihar, Mayor, Jodhpur, along with Harshi Rastogi, Company Secretary, Akzo Nobel India.
In its new avatar, the historic Surya Colony is nothing short of a heritage walk of Jodhpur. For centuries, the colour blue has been intrinsic to the identity of Jodhpur. AkzoNobel’s latest Let’s Colour project has re-energised the timeless appeal of the city known as the ‘Blue City’ with a vivid blue colour repainted on the 250 homes in the foothills of the five-centuries old Mehrangarh Fort.
At the same time, 20 colourful murals in the refreshed by-lanes leading up to the Fort have transformed this tourist area into an open-air art gallery that offers a slice of life of Rajasthan. The vibrant murals span a modern take on traditional art forms, and share the joys of a train journey from Jodhpur Junction, from the long-moustached man in Rajasthani attire to the blushing bride in the palanquin – a colourful surprise awaits at every turn as the walls are now a canvas showcasing Rajasthan’s unique art and culture.
Located on the edge of the Thar Desert, the peak summer months see Jodhpur city’s maximum temperatures soar past 45°C. To make a sustainable difference to the people living here, AkzoNobel has coated over 100 rooftops with Dulux Weathershield Protect. This high-quality exterior emulsion provides all-weather protection to homes and comes with the special Sunreflect TechnologyTM that reduces the temperature of exterior surfaces by up to 5OC. As a result, in its new avatar, the old town is cooler and more liveable too.
Elaborating on the Let’s Colour Jodhpur initiative, Rajiv Rajgopal, Managing Director, AkzoNobel India said, “The sheer joy that our “Let’s Colour” initiative is bringing to over 1,000 residents of the Surya Colony is a source of great pride for us. AkzoNobel’s efforts in this project go beyond preserving the heritage of the ‘Blue City’. We’re proud to support local artists with opportunities to showcase the art and culture of Rajasthan. We’re confident that with the magic of Dulux paint, this bright, blue hillside will not only bring cheer to the families living here; but also create new livelihood opportunities for the local community as the area becomes a must-see hotspot for tourists.”
The transformation which took over four months saw 15 AkzoNobel Paint Academy painters, 10 local artists, 50 residents and AkzoNobel employee volunteers pool their creative talents. Over 5,600 litres of AkzoNobel’s range of Dulux decorative paints were applied to over 250,000 square feet of walls. While Dulux Promise Exterior paints with their special anti-peel properties now increase the durability of home facades; Dulux Gloss enamel paint has added an inviting sheen to the metal main doors of homes. But that’s not all – the transformation extends to the community walkways and staircases, which are now a rainbow of colours with Akzo Nobel India’s recently launched Dulux Floor Plus paint.
An integral part of ‘AkzoNobel Cares’ – AkzoNobel’s umbrella societal programme, the Let’s Colour community initiative is all about leveraging the transformative power of paint to inspire people, uplift communities, empower local youth with employable skills and making living spaces more fun, live-able, and enjoyable. A key component of AkzoNobel’s People. Planet. Paint. purpose, over 2,400 Let’s Colour projects globally have benefitted more than 82 million people in 46 countries.