Amway India Pledges to Encourage, Enable and Empower Women Entrepreneurs


New Delhi: International Women’s Day – March 8 – is a worldwide celebration of women’s historical, cultural, economic, and political accomplishments. In line with the International Women’s Day 2022 theme – #BreakTheBias, Amway India, one of the country’s leading FMCG direct selling companies, continued its commitment to an equal future for all. Across India, the company is undertaking a slew of women-centric programmes leading to the IWD celebrations. The campaign aims to provide an inclusive platform to women Amway Direct Selling Partners (ADS Partners) and potential women entrepreneurs by supporting them in their entrepreneurial journey through skilling and offering possible growth opportunities.

Commenting on International Women’s Day, Anshu Budhraja, CEO, Amway India, said, “Diversity with equal representation of women workforce is one of our key enterprise priorities to drive business growth. According to a recent study on the Future of Work for Women, the gig economy has exponential prospects to absorb more women and increase their workforce participation, implying a 41per cent increase in overall women’s employment in the FMCG sector. Our efforts are aligned with this year’s theme for International Women’s Day #BreakTheBias that exerts the need to create a world free of stereotypes and discrimination. Amway’s efforts towards advocating inclusivity and equal opportunity for all, which is the core of our DNA. I believe that women entrepreneurs are key to Amway’s future in India and it’s encouraging to see women taking charge of their economic future, and the fact that more than 60 per cent of our distributors are women is a testimony. Furthermore, with our unparalleled entrepreneurial opportunity, we have inspired millions of our women ADS Partners across the country, enabling greater participation of women.”

Elaborating on the occasion, Gursharan Cheema, Sr. Vice President, North & South Region, Amway India said, “It is imperative today that women are the fundamental drivers of country’s economic growth. Aligning to our multi-year vision, on this Women’s Day, we will continue our endeavour to empower women through our strategic initiatives, building a strong foundation for the gig economy majorly driven by the women workforce. Recognising this potential, Amway has long advocated its support towards strengthening woman entrepreneurship in the country. As we celebrate Women’s Day, we have conceptualised programmes like Nari Shakti and #EmpowerHer, emphasised around re-skilling/up-skilling of women direct selling partners and enabling them to expand their businesses along with building communities on shared passions.”

As a part of Amway’s multiyear growth strategy, Amway India is dedicated to empowering women through an unparalleled opportunity to own and operate their business, while supporting and building communities around their passion for fitness, healthy living, cooking, and beauty. Through this campaign, we conducted multiple inspirational and informative sessions where our Amway Direct Selling Partners shared the need for women to rise and take control while building businesses and be financially flexible. Furthermore, exclusive training sessions for women were conducted to improve their business and branding skills in an increasingly social and digitally connected world. To emphasise the need to build an ecosystem to support women entrepreneurs we conducted sessions with the young women entrepreneurs. To further support, we hosted panel discussions, expert speaker programmes, and sessions around product categories such as nutrition, beauty, and cookware.

Additionally, Amway is not just celebrating its ADS Partners, but its women employees, with an initiative #ExtraordinaryinOrdinary. Here, the women of Amway will be featured, through a virtual celebration to share their stories of resilience and courage of braving the odds both personally and professionally to inspire others. Amway continues to contribute the skill development and entrepreneurship within the country by focusing on a training strategy and direct handling skills and competencies. According to McKinsey, simply providing equal opportunities to women could add $770 billion i.e., more than 18 per cent to the country’s GDP by 2025. The company is working to accelerate women’s growth, which will give India’s growth story a much-needed boost.