New Delhi: Humans and plastic are a bad, toxic relationship. So why not get #PossessiveAboutPlastic is the question, DaMENSCH – the sustainable men’s essential wear brand wants to ask. The campaign #PossessiveAboutPlastic was launched today on Nature Conservation Day with the aim to encourage all to upcycle plastic products at home through various DIY art & craft methods. The campaign will last for a week till August 4th.
The objective of the campaign is to start a movement where more and more people will join and take the responsibility of plastic upcycling thereby taking a step towards leading a sustainable lifestyle.
Users can find DIY upcycling ideas here for home decor and other functional uses from plastic waste: possessiveaboutplastic.damensch.com
The campaign is active on the brand’s Instagram handle where they are calling for entries from DIY artists to share their innovative creations and the best entry will get an exciting prize.
By shifting from plastic to corn husk or paper-based packaging alone has resulted in DaMENSCH saving 10L+ units of single-use plastic; almost 160 Burj Khalifas in length if you pile them up. Bamboo fabric, sustainable dyes, long-lasting material, smartly sourced cotton from the Deccan Plateau are few other actions undertaken.
DaMENSCH, a Made in India brand, for the world, has deployed a cutting-edge amalgamation of novel fabric and global sensibilities of style and design.