Mumbai: Hotstuff Media Group recently joined hands with Doctors for You (DFY), an Indian humanitarian organisation to help them with their overall communication strategy and campaigns with focus on social media. The campaign was undertaken by Hotstuff as a CSR activity to help DFY to reach a wider audience and create the impact required to fight COVID-19. DFY focuses on providing medical care to vulnerable communities during crisis and non-crisis situations, emergency medical aid to people affected by natural disasters, conflicts and epidemics.
Hotstuff helped DFY by creating powerful social impact stories through their social media assets. “Storytelling can do more powerful things than persuasive content. What we did was nothing in comparison to what the DFY team did on the ground. Each life-saving incident becoming a powerful story that impacts people’s lives. I am particularly glad that Hotstuff could be of aid to DFY in reaching these stories to people so that they knew about DFY and could reach out to DFY when they required them and recommend them to all communities,” says Arun Fernandes, CEO – Hotstuff Media Group.
The social media assets of DFY were revived with creative and qualitative content that helped to click with the right set of audience and gave them the desired visibility. Twitter, Instagram, Facebook, LinkedIn, etc., were primarily utilised and engagements with the followers were created through Instagram stories and posts. New audience was garnered with the help of influencer engagement. Macro influencers and celebrities such as Jhanvi Kapoor and Rannvijay Singha showed their support to DFY by sharing it on their Instagram handles. Online fundraising events with comedians, Atul Khatri and Amit Tandon were also a huge success.
Commenting on the work done by Hotstuff, Dr Ravikant Singh, Founder – Doctors For You, said, “The COVID-19 crisis was unprecedented and our need for resources and volunteers grew stronger by the hour. Hotstuff, stepped in at the right moment to power our efforts with the right communication strategy and social media support that helped us garner a great response for our on-ground initiatives.”
Currently, some more brand collaborations are also in the anvil so that DFY can get the adequate support system to undertake its operational work without any hindrances. In fact, the impact of powerful messaging, engagement and virality of the content that Hotstuff has generated is bringing in a lot of support for DFY.