Markelytics Solutions Conducts Literacy Empowerment Drive on World Literacy Day


Bangalore, September 7, 2018: Markelytics Solutions, a leading global market research agency providing end-to-end research solutions, unveiled a literacy empowerment drive at a Government Model Primary School, Hosahalli, on the occasion of World Literacy Day. It was a joint initiative by the Company and its employees, wherein a delegate of Markelytics Solutions visited the school and spoke to teachers and students at length about the need for education and its benefits, apart from distributing books and other stationery items.

To ensure every student knows the right aspects of life from a young age, Markelytics Solutions donated books in Kannada on national leaders, national festivals, moral and motivational storybooks to the school library. A common finding by employees of the Company when they were on a recce to Government schools in the vicinity was the need for students to be exposed to better mediums of education to improve their vocabulary in English.  Using this insight, the Company also stocked the library with dictionaries to help students understand the meaning of Kannada words in English. The employees collected 500+ books/notebooks/stationary items for the library.

Talking about the initiative, Jasal Shah, CEO, Managing Director of Markelytics Solutions said: “These is an initiative that relates to building a better future for children, and hence, very close to my heart. I’m happy with the proactiveness exhibited by our employees to execute the empowerment drive on the eve of National Literacy Day. We as a company will continue backing such initiatives. We plan to make this a repeat activity and have more schools covered in the coming years.”

Mrs Renuka, Headmistress of the School, said: “We appreciate the efforts of Markelytics Solutions to help stock our library with the right kinds of books and resources. This has resulted in a lot of enthusiasm among our students. It is initiatives like these that help spark enthusiasm among kids to take up to learning.”

Shruthi, a Class V student of the school, with a big beaming smile, said: “I’m so happy to received notebooks, pens, geometry box and crayons. It will help me organise notes for each subject.”

The Markelytics team present at the event spoke to most of the students, and they were amazed to see their energy and enthusiasm. Rachan, Associate Director – HR, present at the event, said: “We’re happy to contribute to the school. Unfortunately, we could not cover all the schools, but it would be great if we see more organisations take up this initiative and helping students of at least one school in their vicinity. Our unified efforts will go a long way in building a better future for these kids and the society as a whole.”