MG Motor India’s Community Engagement Initiative MG Sewa Helps Create Societal Change

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New Delhi: MG Motor India established its presence in India by spearheading a community-driven approach as part of its essential corporate philosophy. MG’s focus was and continues to be, contributing holistically and constructively to the development of the community that it operates within. Therefore, even before MG launched its first product, MG Sewa was up and running, and delivering outcomes in its areas of operation. ‘MG Sewa’ is the carmaker’s umbrella platform that aims to serve communities with initiatives encompassing the education of children, skill development and sustainable employment generation for women, and medical care.

Here are some of the initiatives of MG Sewa:

WOMEN EMPOWERMENT

Prerna: MG partnered with Baroda Citizens Council for ‘Prerna’, a one-year Skill Development programme and trained 100 women from humble backgrounds to create a financial platform for them and their families in the long run. This initiative helped women train and develop skills to attain a better livelihood, thus contributing toward a sustainable development of society.

Sewa Saarthi: MG empowered 75 women from Vadodara district by providing them with a platform to learn driving skills along with basic soft skills training. Beneficiaries were trained to drive a car, they were equipped with required avenues and then helped with their motor licensing.

MG Womentorship: MG Womentorship programme recognised five social entrepreneurs who worked selflessly for the prosperity of society. The brand provided a platform for these women entrepreneurs to scale their social ventures to fresh heights and create jobs for more women in society. These women further helped in creating an impact on the lives of more than 20,000 women by teaching them sustainable methods of livelihood in the art of crocheting, dairy and farming, and raising awareness about menstrual hygiene.

HECTOR MEDICARE UNITS

More than 30 custom-made Hector Medicare Units have supported the efforts of regional healthcare bodies. These feature essential life-saving medical equipment such as an auto-loading stretcher, an oxygen supply system with a cylinder, a medicine cabinet with a five-parameter monitor, a fire extinguisher, an exterior light bar with a siren and amplifier, an inverter with battery and sockets and additional interior lighting.

EDUCATION

MG IIMPACT Learning Centers: IIMPACT NGO created learning centres for providing free education and subject-wise classes up to the 5th standard. Currently, MG supports those 50 Learning Centres in remote districts of Haryana, Rajasthan, Himachal Pradesh, and Uttar Pradesh.

Akshara Foundation: MG supported Akshara Foundation in Karnataka in improving primary-level proficiencies in a three-year project. This year the vision is to educate about 13,000 girls under the programme.

Save the Children: In association with Save the Children MG launched the ‘Back to Learn’ initiative. The initiative primarily focused on online teaching classes and a safe return to school. It included reaching out to parents of girls that dropped out of school and started Community Pathshaalas with social distancing, to enable the girls to resume studies.

Udayan Care: Through Udayan Care’s Shalini Fellowship Programme, 50 young women in Vadodara were provided financial support, counselling, and grooming through personalised mentoring sessions to assure their overall mental, moral, and overall development​. It also ensured opportunities to widen their horizon of knowledge on various fields like career choices and social issues assailing our society​.

Baroda Citizens Council: MG Motor India and Baroda Citizens Council launched a programme aimed to facilitate the education of children from humble backgrounds by sponsoring their annual fees. The programme has facilitated girls under this programme.

Impact

Sewa, is MG’s brand pillar, a value which runs in the DNAs of the employees. Employees always step in to contribute to collection drives and engage in community programmes organised. Some smaller projects apart from tree plantations and distribution drives led by employees have been – Creating Sustainable Installation Art with Delhi Street Art and 50 children from the local government school, leading a ‘Plastic Free July’ with 100 children and raising awareness about sustainable alternatives, collaborating with Naz Foundation and supporting the children with laptops for their daily online classes, and supporting local schools with educational kits and ration every month.