Tata Consumer Products’ Project Jalodari to Help Conserve 183 Million Litres of Water  


National: Tata Consumer Products’ flagship water stewardship programme, Project Jalodari, recently achieved key milestones in helping create sustainable water sources and raising awareness on water conservation and sanitation in rural communities in Himachal Pradesh and Assam. The project is part of Tata Trusts’ WASH (Water, Sanitation and Hygiene) initiative, aimed at supporting 4000+ villages across 12 States and around 2.5 million people.

Two of Project Jalodari’s critical areas of intervention – Paonta Block of Sirmaur District, Himachal Pradesh, and select estates in Jorhat and Golaghat districts of Assam – have seen positive developments in implementing holistic strategies to conserve and recharge water sources, improve rural water quality, water usage practices, and sanitation and hygiene. In addition to water conservation and management, the project also provides rural communities with sanitation infrastructure, through the Toilet Board Coalition, and menstrual hygiene management initiatives, in partnership with local NGOs.

Amit Chincholikar, Global CHRO, Tata Consumer Products speaking about the success of the programme said, “While water is the most critical life resource, a NITI Aayog report warns us that 40 per cent of Indians may not have access to drinking water by 2030. Hence, water resource management will continue to remain a critical part of our sustainability strategy at Tata Consumer Products. Project Jalodari aims to create sustainable water sources, raise awareness on water conservation and build capacities on water and sanitation. It does this through a multi-stakeholder intervention, which includes Tata Trusts, Tata Consumer Products, government bodies, NGOs at local levels and community action. This will help integrate livelihoods with water and food security, sustainable agriculture, renewable forestry and renewable energy. We are encouraged by the progress so far with this initiative and hope to benefit many more communities through Project Jalodari.”

Key Highlights of Project Jalodari

a) Paonta Valley, Himachal Pradesh
• Regions: 14 villages in area Paonta Block of Sirmaur District
• Population benefited: 20,000 approx
• Households with access to fresh water: 3304
• Water conserved/recharged: 183 mn litres

b) Jorhat and Golaghat Districts, Assam
• Regions: Kakajan, Bhelaguri, Teok and Hathikuli Estates in Jorhat and Golaghat district
• Households provided with safe water collection resources: 1137
• Households provided with water purifiers: 326

Tata Trusts, through the Tata Water Mission, based on its experience in diverse geographies, has designed and implemented community-centric solutions in partnership with TCPL in Himachal Pradesh and Assam under Project Jalodari.

Divyang Waghela, Head – Water, Sanitation, and Hygiene, Tata Trusts, said, “Tata Trusts’ goal is to create a healthy and water-secure future for underserved communities through the provision of access to safe, assured and adequate water and improved hygiene services. Towards achieving this, the organisation advocates a decentralised, demand-responsive and community-managed approach, promotes innovative technological and economically sustainable solutions, and engages like-minded institutions to develop programmes, synergistically, for greater impact, scale, and sustainability.”

He further added, “The partnership, between TCPL and Tata Trusts, deploys a complementary approach on addressing the need-gap on water management and service delivery for sanitation and hygiene services among vulnerable communities.”

Tata Consumer Products Limited and Tata Trusts’ collaborative effort, through Project Jalodari, has highlighted the benefits of effective behavioural change communication, integration of water management levers of action, and use of technology for data collection for faster planning and implementation in project areas.