New Delhi, December 29, 2020: Raho Safe, the sister concern of India’s leading hygiene and wellness brand, Pee Safe, recently distributed free sanitary pads to over 60 female inmates of Neemka, District Jail Faridabad. The drive was undertaken as a part of the brand’s #HaqSePERIOD campaign which emphasizes on every girl and woman’s right to safe and hygienic periods. Over 144 packets containing around 864 Raho Safe sanitary pads and educational booklets on menstrual hygiene were given to all inmates.
There are nearly 336 million menstruating women in India but only 121 million (roughly 42 per cent) use sanitary napkins. Despite the progress in addressing the taboo against menstruation and access to pads, there is still room for improvement. Pee Safe and its sister concern, Raho Safe, have been actively campaigning to focus on this aspect through various initiatives such as #HaqSePERIOD.
Speaking about this, Vikas Bagaria, Founder, Pee Safe and Raho Safe, said, “It was while I was reading an article that I understood that even female inmates across India lack access to sanitary pads. They are also deprived of the amount of water required during menstruation. We have been spreading awareness on removing the stigma against periods. It was time to go a step further and ensure that women and girls have access to menstrual products irrespective of their socio-economic status. We want to be an enabler in removing period poverty from the country. We have started with Neemka District Jail in Faridabad, covering two months of their menstrual cycle and a small interactive session on menstruation.”