Ayekart and Chinnayya Adivasi Vikas Sangham to Enhance Productivity and Profitability of Rural FPOs in India


India: With an objective to uplift the smallholder farmers with an improved income and stability, Ayekart, India’s first integrated tech platform undertakes a Memorandum of Understanding (MoU) with Chinnayya Adivasi Vikas Sangham (CAVS). The MoU is signed to establish a strategic collaboration between both parties in developing a partnership for financially supporting and upgrading the growth of tribal farmers to improve their income. Furthermore, the parties look forward to working on various projects like nutrition, improved agricultural practices, and millet-based interventions for reforming and improvising the lives of the rural farmer communities in a co-bidding way, leveraging network, finance, supply chain solutions, and other services to them.

Aligning with the vision of our Hon’ble PM for 10,000 FPOs, Ayekart and CAVS will dedicatedly support FPOs and MSMEs to make them the major contributor to the socio-economic development of India.

Elucidating the objective of this MOU, Debarshi Dutta, Co-founder & CEO of Ayekart said, “We look forward to working in accordance with CAVS, this partnership will provide us with a platform to extend our basket of services through technology, finance, management, linkages, etc. This partnership will help us leverage the core network, financial solutions, and supply chain solutions. Thus, providing the farmers complete assistance with regard to cultivation so as to curb loss and maximise their profits. We look forward to bridging the gaps that will improve various means of livelihood. To benefit farmer communities furthermore, we are also trying to procure funding through CSR, NGO, and government bodies to help boost their productivity and enhance their business.”

Advancement in technology and funding assistance will provide the required assistance to such small and marginal farmer communities in rural India. Technically upgraded all devices and precision agriculture will help farmers’ produce to be more profitable, efficient, safer, and more environmentally friendly. Ayekart will create an end-to-end solution by digitizing, handholding, and providing funding to these farmer communities and providing all the required assistance.

Adding to Debarshi Dutta’s statement, Mrs Bhudevi, President of Chinnayya Adivasi Vikas Sangham, said, “The joint efforts from Ayekart and CAVs are expected to improve the economic and social status of tribes from the region and strengthen FPCs/FPOs. The interventions from Ayekart in quality, formulae for new millet cooky variants, and improved packaging will help to find a marketplace in supermarkets and retail chains. The FPCs supported tribal farmers engaged in the cultivation of pineapple, turmeric, etc on hilly terrains, production of Jute bags, hill brooms, etc., needs Ayekart’s support for hand holding, finances, collective marketing, value addition, and brand equity.”

This assistance will improve the profitability of such rural and marginal farmers of India, upgrading their livelihood, agricultural produce, and allied. Ayekart and CAVS will jointly develop a service rollout plan for providing them technical and financial assistance. The funding provided to them will eventually help them to increase their agricultural produce, growth, and significance in the market.