Honda Motorcycle and Scooter India Conducts Road Safety Awareness Campaign in Ghaziabad

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Ghaziabad, 24 May 2022: As schools in India reopened after two years hiatus, Honda Motorcycle and Scooter India (HMSI) continues its National Road Safety Awareness Campaign in the country to re-emphasise the need for road safety awareness among citizens.

The three-day camp at the Radha Krishna Public School in Ghaziabad witnessed spirited participation from over 2100 school students and staff members who set out to imbibe safe riding practices. HMSI’s road safety instructors utilised the age-appropriate road safety learning programmes to enhance the retention of road safety awareness among all.

Speaking on HMSI’s commitment to sensitising India on road safety, Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Road safety education is essential for developing a road safety mindset. Continuing to further strengthen our commitment to building a safer India on roads, we have resumed our on-ground road safety training – National Road Safety Awareness Campaign. With this campaign, we aim to educate children as safety ambassadors of tomorrow as well as help adults in understanding the importance of using the roads safely.”

HMSI’s National Road Safety Awareness programme made learning fun yet scientific through:

  1. Interactive Session: HMSI’s specially trained road safety instructors educated five to ten years old about the do’s and don’ts while commuting on a school bus and cycling.
  2. Practical Learning: 11 to 12 years old learnt how to ride their bicycle safely, their duties as a pillion on a two-wheeler and the importance of safety gear on roads. To make this learning more practical and fun, kids got hands-on learning experience on the specially imported CRF50 motorcycles.
  3. Scientific Theory Learning Module: Safety riding theory session on road rules and regulations, road signs and markings, driver’s duties on the road, riding gear and posture explanation and safe riding etiquettes were conducted for 13 to 17 years old as well as for staff.
  4. Existing Drivers Honing Riding Skills: School staff members who are already existing riders tested and honed their learnings through practical training on a two-wheeler.
  5. Learning Became Fun: To ensure that the young students could learn more about road safety, HMSI also conducted fun educational activities like road safety games and quizzes on daily basis.

Honda Motorcycle and Scooter India’s CSR Commitment to Road Safety: 

For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realisation of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to over 45 lakh Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and seven Safety Driving Education Centres (SDEC).

Not only this, all 1000+ dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers to are given predelivery safety advice (PDSA) before they start riding at every dealership across India.

Additionally, to ensure that learning does not stop in the New Normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May 2020, this initiative has sensitised 7 lakh+ Indians on the importance of being aware and responsible road users.