Srinivasan Services Trust Pledges to Amplify their Commitment Towards Water Conservation in Rural Communities


National: Srinivasan Services Trust (SST), the social arm of TVS Motor Company and Sundaram-Clayton Limited, has over the last six years, invested over Rs. 21 Crores in water conservation efforts across villages of Tamil Nadu and Maharashtra.

Three hundred and fifty desilting projects including desilting of tanks and irrigation channels have been undertaken by SST increasing the water storage availability by 160 crore litres (57 million cubic feet). Additionally, with active participation by the local communities and through their association with National Bank for Agriculture and Rural Development (NABARD), SST has implemented programmes in Javadhu Hills in Tiruvannamalai and Tirupathur districts and Thally in Krishnagiri district in which 19 check dams and 120 farm ponds have been created. In partnership with other organisations, SST has also implemented watershed programmes in Tirunelveli and Tiruvannamalai districts of Tamil Nadu. SST has also desilted seven water bodies in Krishnagiri district inside the forests, with the support of the government, which has in turn increased water availability for wild animals. SST also plans to invest over Rs. 10 Crore in the next three years for water conservation initiatives.

Sharing his views, Swaran Singh IAS (R), Chairman, Srinivasan Services Trust, “SST’s commitment to serve rural communities is driven by one vision – to make rural India self-sustainable and empowered. This additional investment in water conservation is a step closer to that vision. SST will continue to identify locations and implement programmes using scientific methods to help with the sustainable management of water resources. We believe this initiative will enable the organisation to make a significant impact on the lives of the communities it serves.”

Through these initiatives, SST has not only restored the original capacity of the tanks but also increased groundwater levels in surrounding villages, preventing flooding and improving the socio-economic status of the community in these areas. With this additional water availability, farmers can increase the number of crops cultivated in a year and increase the area under cultivation.

Over the years, SST’s commitment towards promoting sustainable development and towards empowering local communities, reflects in the range of initiatives undertaken by the enterprise.