New Delhi: The Body Shop, British–born ethical beauty brand is commemorating National Youth Day, highlighting The Body Shop’s continuous dedication to empowering young individuals via the Youth Collective Council. Through this initiative, the brand brings forward the voices of India’s emerging young changemakers and engages with them in building a more sustainable and inclusive future. Post a round table discussion and valuable insights from the members of the Youth Collective Council, The Body Shop India takes this opportunity to implement future-oriented key initiatives as a part of its Brand Strategy 2024:
- A comprehensive approach to Gender Sensitivity across all the facets of The Body Shop India operations. Through a key focus on this initiative, The Body Shop will establish a respectful and equitable environment in stores and at the workplace for their respective diverse customers and employees from diverse orientations.
- Elevating the experience for the visually challenged community by introducing Braille in all the stores in a phased manner, ensuring enhanced in-store experience for everyone.
- Committed to utilise authentic representation of real-life heroes from diverse backgrounds in Marketing Campaigns establishing inclusivity as the benchmark for the industry.
In August last year, The Body Shop India launched the Youth Collective Council, affirming its commitment to bring young voices to advise the top management to build a more sustainable future.
The objective of the event is to guide by empowering members of the Youth Collective Council to identify challenges and opportunities. This, in turn, will enable The Body Shop India to foster an environment conducive to future growth and development.
Commenting on the event, Harmeet Singh, VP Marketing, Digital & Product, The Body Shop Asia South, said, “The Body Shop India’s dedication to empowering and engaging the youth and nurturing an inclusive environment is at the heart of our mission. National Youth Day stands as a testament to the power and promise inherent in our younger generation—a force we are wholeheartedly dedicated to supporting. We stand committed to enabling the youth to drive transformative change, ensuring a future where their resilience, creativity, and passion forge a brighter tomorrow.”