Truebil Leads Aid Campaign for Flood-affected People in Assam


Mumbai, July 31, 2019: As floods and incessant rains keep rendering the situation in Assam grim, Truebil, India’s leading omni-channel platform for buying and selling of pre-owned cars, has initiated a campaign to extend its wholehearted support towards the victims. As part of this initiative, Truebil has partnered with reputed disaster relief and humanitarian aid NGO – Goonj – to provide aid in the form of necessities to the affected people. The Company has further rolled out a social media campaign named #RescueAssamChallenge, encouraging brands and individuals to come on board its drive and help the casualties. From dry food products and hygiene products to clothes etc., the employees of Truebil from its Mumbai, Bangalore, and Delhi offices are actively contributing towards the cause through such essentials.

Assam is facing one of its most devastating floods ever at present, with the calamity affecting more than 50 lakh people across 30 of the State’s total 33 districts. Over 4600 villages have submerged completely in floodwaters, forcing tens of thousands of families to seek refuge in schools, on the highways, and streets. With the need for essentials severe amid all the affected areas, Truebil has come on board the relief drive on a national scale with its campaign. Through its initiative, the Company is striving to provide urgent support in the worst affected areas, helping provide relief to those distraught by these devastating floods and rains.

Sharing an insight into this campaign, Shubh Bansal, Co-Founder, Truebil remarked, “At Truebil, we have always aimed at investing our time and efforts in issues that matter. As the state of Assam witnesses its worst floods, we dedicate our energies towards helping change the State’s fate to whatever extent we can; making one contribution a time to relieve our fellow countrymen and to help them stand back on their feet again. We urge brands and people to join Truebil in this cause, as we provide these brave people with the robe of protection and care that they need and deserve. Through such help and support, we hope to make a difference in the lives of people of Assam, helping them experience a new wave of hopefulness and subsequently, prosperity.”

As part of its social media campaign for the same, Truebil is further attempting to leverage key social media trends, ‘nominating’ brands and individuals to contribute towards the meaningful cause, thereby involving them in its drive to help the people of Assam. To know more about and to participate in this noble initiative, please visit the brand’s social media handles and post updates with the hashtag #RescueAssamChallenge.