Hyundai Commences Road Safety Mass Movement Campaign #BeTheBetterGuy

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Mumbai, December 3, 2020: Hyundai Motor India Ltd. (HMIL), the country’s First Smart Mobility Solutions provider and the largest exporter since inception, announced the commencement of the Road Safety Mass Movement #BeTheBetterGuy Phase 4. The #BeTheBetterGuy – Road Safety initiative is a continuous effort from Hyundai Motor India to spread awareness and sensitise masses about the importance of road safety. The initiative highlights the road safety practices through innovative and engaging content to bring behavioural change among all the stakeholders.

#BeTheBetterGuy road safety initiative is a flagship campaign of Hyundai Motor India since 2016 highlighting the need to observe safe driving habits such as following speed limits and traffic rules, avoiding the use of mobile phone while driving, seatbelt usage, avoiding drunken driving, discouraging underage driving and pedestrian safety.

In addition to these, Respecting the New Normal, the campaign strongly advocates safe driving practices, maintaining hygiene and social distance, cultivating the habit of wearing masks when driving or riding in the car and periodic car sanitization for safety.

Commenting on the commencement of the #BeTheBetterGuy initiative in 2020, SS Kim, MD & CEO, Hyundai Motor India Limited said, “Realising our vision of ‘Progress for Humanity’ we are committed to curating unique social messages that instil road safety habits amongst individuals. Since 2016, the #BeTheBetterGuy campaign has become instrumental in generating the much-needed impetus towards Road Safety. In the New Normal where the preference for personal mobility has gained more importance, it becomes even more important to sensitize the millennial generation about road safety.”

‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move’ – Road Safety Campaign in India focuses on spreading awareness about the importance of road safety to bring about a significant behavioural change amongst masses.

The past three phases of Road Safety Campaign #BeTheBetterGuy was a huge success and has won several accolades from eminent Indian media. Under the ‘Safe Move’– Road safety initiative, Hyundai is also conducting programmes with RWAs to enhance awareness and understanding of road safety rules, thereby helping create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.